• Led the strategy of our Prestige Brands of our portfolio: Essencial and UNA, coordinating with our 5 marketing in Latin America (Argentina, Chile, Colombia, Peru and Mexico) so that Natura can ensure the right implementation of the 360º strategy. • Coordinated with Global HQ in order to adapt the global strategy to the Latin American markets, taking into consideration the different needs that each market might have. • Coordinated directly with the Chilean Marketing Team the Fragrances strategy as a whole (cross brands). • Created the strategy and coordinating the creation the material required for strategic plans: Prestige and Omnichannel. • Analyzed and presented the results of key new releases of my brands considering KPIs like penetration, channel activity, productivity, profitability and turnover.

• Led a team of 3 people. • Coordinated and communicated with Regional HQ regarding new projects and brand and category strategies. • Assigned the 360º strategy at a local level for the Fragrances and Gifts categories (2020-May 2022) and Personal Care(2018-2020), that are fundamental in building the Brand Power of Natura in Chile. Those categories represent 50-40% of the turnover of the company. • Led the planning and implementation of the commercial strategy for each category not only for our Sales Force, but also for our End Consumer taking an omnichannel vision into consideration always. • In charge of the Sampling Strategy of the company (cross category), ensuring the right use of its budget(2.5 million euros) and taking into consideration the right strategy for the DTD,Online and Retail channels. • Followed up of KPIs(turnover, profitability, penetration and productivity for example) after each release or important promotion. • Led the Price Positioning process for our portfolio of +600 skus in all categories, taking into account the macroeconomic scenario of Chile, costs and profitability and the brand positioning of each sku. • Kept constant communication with our Sales Force, being invited to participate in different events and presentations both online and in person(Streaming and National Convention events) talking about the strategy and new releases.

• Assigned key brands RCA and TCL(electronic products). • Led the Marketing Team (+2 people). • Followed the performance of each of our brands (RCA,TCL,Alcatel Home,Norge and Hitplus) sold in Chile, taking into consideration mix, profitability and distribution. • Worked closely with creative, media and web agencies that were in charge of content creation for each brand, setting objectives and follow-up meetings. • Reviewed product innovation process for our different brands and categories working closely with a wide range of suppliers in order to create new products at a target cost, quality and correct time to market. • Managed Marketing Budget.

• Branded and communicated with Fensa, Mademsa y Electrolux(3 important brands of Home Appliances in Chile), achieving cohesion for each brand in the different touch points (online, ATL,BTL and POS) according to the end consumer that each brand has. • Led coordination with creative, media and web agencies that were in charge of content creation for each brand, setting objectives and follow-up meetings. • Managed Digital Marketing Budget, searching for the right way to optimize its use to achieve the results desired. • Led the generation of new projects for example: new sales channel (own e-commerce website), online price simulator for clients and new micro sites for new releases. • Strong collaboration with the PR department in order to create content and participate in different gastronomic fairs (for example: Ñam) that cater to the right audience to each brand. • Created and supervised of implementation of POS material for the different products and categories of our portfolio. • Led the Market Research cases in order to understand the Chilean consumers and receive feedback of our new releases.

• Product Categories: Cell Phones, Tablets, MP3 Players and Cameras • Completed market analyses using diverse sources of information (GfK Data, Imports Reports, Carriers information, Starcom Data and industry blogs) • Created the weekly,monthly,quarterly and anual forecast taking into consideration te market, samsung and the key competitors. • Collaborated the roadmap creation process for new products in order to be presented to the different key accounts. • Created of Product Sheets in order to be presented to the different accounts. • Benchmark creation using the key variables of each price segment of the Mobile Phones category.