Prospected approximately 400 content creators and affiliate partners per month across TikTok, YouTube, and Instagram, closing around 20 new affiliates monthly under a hybrid affiliate model. Managed the full affiliate onboarding process including partner evaluation based on audience fit and engagement quality, coupon creation, content guidelines, and ongoing compliance monitoring. Contributed to over 15% year-over-year growth in the affiliate program through systematic partner development, outreach optimization, and retention efforts. Executed large-scale outbound email campaigns via Klaviyo, writing personalized messaging to convert prospects into active affiliates. Managed full lead pipeline and partner communication in Pipedrive, maintaining visibility and consistent follow-up across a high-volume base. Used Ahrefs and SEMrush daily to research keywords, optimize content titles and metadata, and improve organic search performance.

Owned the day-to-day execution of influencer and UGC campaigns across TikTok and Instagram for US-based brands including Disney, Samsung, Shark Ninja, Oura, Dr Pepper, Sunny D, Canadian Tire, and Il Makiage. Researched, identified, and sourced high-fit influencers, UGC creators, and brand ambassadors across platforms, evaluating engagement rate, audience demographics, content quality, and niche fit before outreach. Conducted creator outreach and managed all communication throughout the full partnership lifecycle, from initial contact and negotiation through to content delivery and post-campaign follow-up. Developed clear and compelling creative briefs outlining campaign objectives, brand guidelines, messaging, hooks, and content requirements, ensuring creators had actionable direction from day one. Reviewed all influencer and UGC content drafts for quality, brand alignment, and campaign compliance before publication, reducing content errors by 15% and improving audience engagement by 10%. Coordinated creator onboarding, campaign timelines, deliverables, and partnership details, ensuring all parties met agreed deadlines and standards. Managed collaboration contracts and agreements end-to-end, supporting all partnership documentation. Tracked campaign performance including engagement, reach, and conversions, producing monthly KPI reports with optimization recommendations, improving data accuracy by 5%. Achieved a 30% increase in client approvals through stronger creator-to-brief matching and quality control processes. Contributed to a 10% increase in client retention by pitching creative campaign concepts and delivering consistent results.

Managed influencer and creator outreach for social media campaigns, coordinating the full process from initial contact to content publication. Planned and executed organic social media content across platforms, maintaining brand voice consistency and posting schedules. Monitored campaign performance and produced monthly KPI reports to track marketing effectiveness.

Analyzed customer data to develop targeted digital communication strategies for email and SMS campaigns. Produced performance reports and post-campaign analyses contributing to a 2-point increase in the NPS indicator.