SAMY Road
June 2025 - present
Affiliate Program — Natura Cosméticos: Led the creation and ongoing management of the Natura Cosméticos affiliate program from scratch, developing the program structure, onboarding flows, and operational workflows. Manage 90+ active creator profiles per month across Instagram and TikTok, coordinating product seeding, creative briefs, content approvals, and publishing calendars. Handle end-to-end creator communications: contracts, deliverable tracking, dispute resolution, and performance follow-up. Build and maintain monthly content calendars aligned with Natura's marketing and commercial schedule. Produce weekly and monthly performance reports; provide actionable insights to internal marketing and PR teams. Paid Influencer Campaigns - Natura Cosméticos & AVON: Coordinated paid influencer campaigns for Natura Cosméticos with a direct sales objective, across key commercial dates. Managed end-to-end campaign execution: influencer selection, negotiation, briefing, content review, and publishing coordination. Tracked and analyzed campaign performance metrics including engagement rate, view rate, link clicks, URL traffic, cost per reach (CPR), reach, impressions, among others. Translated performance data into actionable insights and reported results to internal marketing and PR teams. Collaborated cross-functionally with marketing, PR, and content teams to align influencer activations with broader brand and sales strategy. Leverage AI tools (Claude, ChatGPT) to optimize content creation and workflow efficiency.