Opened new markets in Latin America to support the company's global expansion by prospecting for new customers and converting them into sales. Maintained the business relationship with customers.

Responsible for designing the marketing plan and commercial strategy of the B2B segment of the company in Colombia and Central America, leading the marketing team for the development of customer relationship activities such as training events, sponsorships, activations, development of advertising campaigns integrating digital media, off line, social media, development of market research, tracking, business metrics, coordination of digital channels: web, call center, social networks, definition of brand positioning, in order to generate business Leads, and strengthening brand positioning. Achievements: • Enel Innovative Person Recognition thanks to the development of the following projects: Virtual Reality; Automation of the communication process with clients and commercialization of green certificates that allowed solving opportunities for improvement in the commercial process and generation of new income, • Development of a customer web project that improved customer satisfaction indicators

Responsible for designing the marketing plan and B2B commercial strategy for the energy commercialization process in Colombia and Central America. Led the marketing team for the development of customer relationship activities, advertising campaigns, market research, and coordination of digital channels to generate business leads and strengthen brand positioning.

Develop the relationship plan with clients of the Non-Regulated Market through the execution of segmentation activities by value of current and potential clients, events, training, market research studies and control of the marketing budget in order to support the commercialization of energy in the non-regulated market. Achievements: • Execution of the customer Relationship Plan that allowed the distribution of resources for the marketing area. • • Design and implementation of customer segmentation by value of the NonRegulated Market that allowed to redefine the investment of resources in the relational plan of clients.

Implemented the relationship plan with customers of the Non-Regulated Market through segmentation, events, training, market research studies, and control of the marketing budget to support the commercialization of energy. Executed the customer Relationship Plan that allowed better distribution of resources for the marketing area.

Responsible for developing the B2B and B2C marketing plan through advertising campaigns, direct mail and the development of the media plan in order to support the commercialization of FIAT vehicles in the Colombian market. Protect the image, essence and utility of the brand to maximize its value. Responsible for managing the marketing budget in different investments. Support the dealer network in the development of their marketing plans- Achievemet: Increase in the level of brand communication and improvement in the positioning of FIAT within the automotive sector

Executed the B2B and B2C marketing plan through advertising campaigns, direct mail, and media plan to support sales of FIAT vehicles in Colombia. Protected the image, essence, and utility of the brand to maximize its value. Supported the dealer network with their marketing plans.

Responsible for maintaining and increasing sales of parts and accessories in Renault dealerships in Bogotá. Maximized the results of post-Sales Marketing campaigns in the dealership network.

Responsible for sales in the Bogotá area. Designed and developed actions through the spare parts sales force to open new markets.