Conducted user research sessions to understand their needs and pain points. Performed heuristic analysis of the current website to identify usability issues. Compiled a list of recommended actions and functionalities to improve the user experience. Created a navigable website prototype.

During my tenure at MiCole, an educational institution search portal, I led the user interface design and branding initiatives. My primary responsibilities encompassed a diverse set of tasks: Develop a comprehensive brand manual to streamline visual identity and brand guidelines. I was responsible for wireframing and prototyping the portal's mobile and desktop interface, making sure the interface reflected the brand's visual identity and was highly functional for our users. I collaborated closely with the FrontEnd team to ensure seamless integration and optimal implementation of the UI design, fostering a harmonious synergy between design and functionality.

As a UX/UI designer, I led the creation of the navigable prototype for a mobile version of the e-commerce platform aimed at the company's internal collaborators. My responsibilities included conducting extensive user research and testing through methodologies such as in-depth interviews to gather valuable information. I was responsible for crafting a complete user interface KIT, designing wireframes, storyboards, sitemaps, and user flows. I performed analysis of user feedback, interaction patterns, and behavioral activity to refine the user experience and ensure optimal usability and functionality.

I served as the UX/UI designer for Chile's leading electromobility startup, responsible for implementing a subscription model within the mobile app. My role encompassed designing the user navigation path in the interface for the construction of high-quality wireframes and interactive prototypes. Delivering presentations on user research outcomes to both internal teams and external stakeholders, ensuring clear communication and alignment. Crafting wireframes and prototypes to visualize design concepts. Conducting thorough validation of wireframes, prototypes, and the final product with users and stakeholders.

I made the redesign of the SORECE website. In my role as UX/UI Designer, I was in charge of: Actively participate in the optimization of digital processes together with the Product Owner and the UX design squad. Creation of UI KIT, style guides, storyboards, and sitemaps. Design of the user navigation path in the interface for the construction of high-quality wireframes and interactive prototypes.