Plan International Paraguay
August 2020 - present
Country Management Team member.
Develop and implement communication and positioning strategies (Communication Plan).
Produce communication materials in accordance with global brand guidelines (videos, life stories, photographs).
Spread the word about the most important activities and campaigns through media and digital channels (social media and website) in order to achieve brand positioning.
Manage the website and landing page for lead collection. Build relationships between the organization, partners (government, donors, NGOs), and media.
Design and implement public relations actions with influencers and journalists.
Design and implement communication campaigns and products aimed at local or multinational companies, and institutions.
Support the Coordination of Individuals Donors in retention strategies.
Provide support for the design of media plans/advertising for mobilization campaigns in traditional and digital media.
Establish partnerships with marketing agencies, offline and online media to support campaigns.
Develop the communication component in local and international grant proposals.
Design and implement communication campaigns and plans with the programs team that directly contribute to influence/incidence objectives.
Support the production and approval of programmatic communication products designs: infographics, manuals, educational materials, radio and television spots, among others.