Execution of digital campaigns aligned with local/global marketing strategies and commercial plans to drive donation initiatives and strategic partnerships with NGOs. Execute A/B testing to continuously optimize campaign performance and user experience. Manage SEO/SEM, email marketing, social media, and conversion rate optimization (CRO). Drive personalization, UX enhancements, and display advertising campaigns. Oversee social media campaigns, including performance tracking, data measurement, and reporting.

Department Leadership: Planned and managed communications department workflows, leading a team of 7 professionals. Multimedia & Digital: Oversaw graphic design, video production, web design, and social media management. Brand & Internal Comms: Led new brand introductions and optimized internal communication strategies with admissions department. Event & Media Coverage: Organized college events with full editorial, video, graphic, and logistical support. CRM Management: Utilized CRM systems to streamline stakeholder data and communication.

Digital Strategy: Managed SEO/SEM strategies, ad campaigns (Facebook/Google Ads), and KPI reporting. Content Management: Led graphic coordination, editorial calendars, copywriting, and multi-channel content (blogs, newsletters). Market Intelligence: Tracked competitor performance and leveraged social listening for brand awareness and lead generation. Consulting & Training: Delivered specialized consulting, seminars, and training for the Rights Protection Council.

Ad Campaigns: Develop Google and social media ads to maximize ROI. Content Strategy: Plan editorial calendars for consistent brand messaging. SEO & SEM: Spearhead organic traffic growth and paid search optimization. Content Marketing: Execute multi-channel campaigns (blogs, newsletters, ads, and banners). Market Intelligence: Monitor competitors to identify new growth opportunities. Analytics & Reporting: Analyze performance metrics to deliver actionable stakeholder insights.

Partner with Sales to develop and implement communication strategies that improve brand perception and drive demand. Lead cross-functional insights to optimize brand messaging and accelerate lead generation.

Social Media: Managed end-to-end content strategy and execution. Email Marketing: Developed calendars, wrote newsletter copy, and drove campaigns. Copywriting: Authored promotional, advertising, and editorial content for media outlets. Graphic Design: Managed visual assets and design workflows.

Strategy & Planning: Developed social media strategies and corporate editorial calendars. Email Marketing: Managed end-to-end mailing and content marketing campaigns. Event Copywriting: Created promotional and editorial materials for corporate events. Multilingual Content: Produced high-impact content in Spanish, English, and Italian. Paid Social: Designed and executed targeted social media advertising campaigns.