Partnering with small and medium enterprises (SMEs) to design end-to-end digital products and custom tech solutions tailored to operational efficiency and customer engagement. Leading product strategy from discovery to deployment, translating complex business requirements into intuitive SaaS platforms, scheduling ecosystems, and digital commerce tools. Conducting market research, defining user journeys, and architecting scalable UI/UX frameworks that drive adoption and streamline operations for SMB clients.

- Contributed to the evolution of a large-scale, industry-leading generative AI system, applying product and UX strategy to improve model reliability, interpretability and real-world applicability. - Designed and curated synthetic UI datasets with controlled accessibility, visual integrity and structural edge cases, enabling more robust detection of layout, semantic and compliance-related issues. - Strengthened the model’s ability to reason about complex, data-dense interfaces by improving pattern recognition across hierarchy, component relationships and interface semantics.

I worked as a Product Design Consultant inside an R&D institute, which gave me a large exposure: over ten clients, completely different segments, and business contexts with distinct rules, risks, and levels of digital maturity. That constant diversity is what built my seniority, the ability to walk into any ambiguous context, structure the problem, and deliver with autonomy. - Led Product Strategy and end-to-end Product Design for clients across fintech, healthtech, manufacturing, and marketplaces, consistently acting as the sole design reference on the team. - Drove deep Discovery and UX Research (interviews, CSD, behavioral observation, heuristic analysis) that changed product direction, reporting directly to founders and C-level leadership. - Applied moderated and unmoderated Usability Testing and Accessibility (WCAG) audits to reduce cognitive load and unblock critical funnels for B2B and B2B2C. - Structured scalable Information Architecture and Design Systems from scratch, supporting multiplatform launches across iOS, Android, and web. - Used Data driven Decision Making to turn manual, undocumented processes into real time digital platforms, and practiced Stakeholder Management directly with executive leadership and engineering teams in regulated environments. - Created an AI benchmarking methodology that became a commercial offering for Venturus, and led the Product Excellence Center, driving Cross functional Collaboration across product, AI, and business teams to raise product maturity company wide, while also mentoring junior designers.