End-to-end management of digital projects for national and international clients, coordinating design, paid media, content, and strategy teams. Lead a team of 5 (design, two content creators, animation, and community management), coordinating with creative direction, art direction, and the CEO on strategic accounts. Translate client business objectives into aligned execution across social media, paid media, content, and production — without overpromising sales outcomes, while ensuring the work genuinely serves those goals. Managed the full budget for a 70-day global campaign for Café Martínez (~US$26,000), including invoicing, vendor payments, and reconciliation with the finance team. Set and track account-level OKRs on a biweekly cadence, sustaining a 70-80% average completion rate. Oversee external production shoots end-to-end (with outside production companies), ensuring deliverables match agreed scope, quality, and timeline; also manage vendors across paid media, influencer partnerships, point-of-sale, out-of-home, and activations, including full ownership of a shopping-mall event. Redesigned the team's Asana workflow (master cards per account with chained tasks, deadlines, and owners), improving bottleneck and workload visibility. Rolled out AI-assisted workflows (Claude) per account, centralizing each client's knowledge base so the team operates with full context from the first request.

Institutional communications, coordinating communications and design teams. Coordinated communications and design teams. Led strategic planning and results tracking. Managed crisis communications across multiple stakeholder levels.