Lead end-to-end influencer marketing operations for 6 prominent Social Casino brands in the highly competitive US market, bridging creative strategy with execution. Identify, vet, and recruit high-performing content creators, streamers, and talent agencies based on strict brand alignment metrics and audience criteria. Manage day-to-day communication, onboarding workflows, and campaign briefings to ensure creators are fully aligned with deliverables and timelines. Structure and draft promotional agreements, spearheading negotiations directly with influencers, managers, and external agencies. Coordinate project lifecycles across Operations, Creative, Finance, and Legal departments, ensuring all internal milestones and external content deadlines are met.

Coordinated regional creator campaigns and logistics for major global product launches, tracking deliverables under tight schedules. Partnered with internal marketing and operations cross-areas to update campaign status boards and flag communication or production blockers early. Supported campaign execution through careful administrative tracking, legal compliance alignment, and reporting.

Co-founded a boutique agency, handling day-to-day operations, creator sourcing, and content tracking for integrated brand activations. Managed talent agreements, tracking payment releases, and executing product seeding logistics to secure content deliverables.

Utilized project management software to monitor user journeys, update database metrics, and track promotional campaign timelines. Acted as the core interface for community platforms and content partners, delivering consistent updates and relationship management.

Executed rigorous inbound and outbound creator sourcing funnels, implementing standardized testing metrics to scale account performance. Audited live creator content to ensure compliance with community guidelines, safety requirements, and marketing campaign briefs. Maintained internal tracking systems, creating performance reports and executing digital workshops to streamline creator workflows.

Managed daily deliverables, travel logistics, and brand activations for elite international sports talent under strict confidentiality standards.