Acted as Google's strategic partner on the Brand Boost and World Cup projects, leading the management and tracking of YouTube campaigns at the LATAM level. Led end-to-end influencer marketing campaigns for global accounts including Unilever, Mercado Libre, and BBVA, coordinating 20+ simultaneous campaigns. Managed the full lifecycle of 50+ creators per quarter (scouting, contract negotiation, and deliverable tracking), ensuring deadline compliance and performance reporting.

Supported the launch and development of the Institutional Communications area from its initial stage. Executed an omnichannel content strategy for internal (Intranet, Viva Engage) and external (LinkedIn) channels, ensuring brand consistency across all touchpoints. Fully coordinated corporate events, including Town Halls and internal news launches, for an audience of 1,000 employees.

Managed talent contracting for brands such as Hellmann's, McCain, Mercado Pago, Renault, and Rexona, including formal proposal drafting and contract preparation. Uploaded and managed campaign content on the Klear platform, tracking performance metrics. Managed creator invoicing approval and follow-up.

Developed content and PR & Advocacy strategies, managing influencer relationships for three luxury brands simultaneously. Wrote monthly newsletters for the Internal Communications area. Supervised stock and logistics of testers and promotional materials for points of sale.