- Led the evolution of executive reporting by designing scalable measurement frameworks supporting business performance across Marketing, Product, and Operations. - Established KPI governance standards and executive reporting frameworks that improved organizational visibility and decision-making consistency. - Partnered with cross-functional stakeholders to translate strategic priorities into measurable business outcomes. - Standardized reporting processes and analytics governance, improving operational efficiency and data quality across cross-functional teams. - Supported patient acquisition, engagement, and retention strategies through analyticsdriven decision-making.

- Redesigned executive reporting for B2B events and webinars by replacing manual reporting processes with scalable measurement frameworks that improved visibility for Marketing and Sales leadership. - Established a unified measurement ecosystem integrating Paid Media, Marketing Operations, CRM, and pipeline data into a trusted source of truth for business performance. - Developed an Event ROI framework connecting marketing activities to pipeline generation and business outcomes, enabling investment prioritization. - Expanded analytics capabilities to include product-level performance reporting, improving strategic visibility across the B2B portfolio. - Initiated a Media Mix Modeling proof of concept supporting future marketing investment optimization. - Partnered with executive stakeholders to prioritize analytics initiatives, define KPI governance, and align measurement strategies with business objectives.

- Partnered with Marketing, Product, and Data teams to design business analytics strategies supporting growth, experimentation, and customer experience initiatives. - Developed forecasting and business planning models to support marketing investment decisions. - Applied causal inference methodologies (GeoLift) to evaluate media effectiveness. - Partnered with Product, Marketing, and Data teams to improve reporting capabilities and strategic planning.

- Led customer insights and business analytics initiatives across 17 LATAM & Caribbean markets, supporting omnichannel marketing strategy and commercial decision-making. - Established regional KPI governance and standardized measurement frameworks enabling consistent performance monitoring across multiple markets. - Developed unified customer measurement frameworks integrating CRM, digital, and transactional data, aligned with regional OKRs. - Partnered with Google, Meta, Twitter (X), Globant, and regional stakeholders to evaluate marketing effectiveness and optimize commercial investments. - Standardized reporting processes and strengthened analytics governance, increasing operational efficiency and measurement consistency across regional teams. - Supported CRM segmentation and personalization strategies that informed customer acquisition and retention initiatives.

- Built executive dashboards supporting business performance and profitability analysis. - Developed customer segmentation models through NPS and behavioral analytics. - Implemented Google Analytics and Google Ads measurement frameworks across client websites.

- Delivered analytics consulting for multinational clients including MetLife, Unilever, Movistar, MAC Cosmetics, and Boehringer Ingelheim. - Developed customer journey analysis, executive dashboards, and digital measurement frameworks. - Supported marketing effectiveness analyses and strategic recommendations across LATAM and EMEA.