Part of the Mexico City team responsible for the premium hospitality and ticketing sales strategy at Estadio Banorte. Managed Estadio Banorte's premium inventory and generated USD 5.46M in revenue during the first year of the campaign. Achieved 68.75% suite placement and 24.4% Club Seats placement, ahead of the stadium's re-launch for the Apertura 2026 tournament. Contributed to the strategic design and development of the Sales Experience Center.

Developed and implemented loyalty programs for major retailers across Latin America. Achieved the company's first market entry into Uruguay, Costa Rica, and Honduras. Established commercial partnerships with an average annual value of †12M.

Launched Palm Era Marketing's Mexico City office, an international agency delivering strategy, omnichannel creative, experiential marketing, media, technology, and B2B demand generation solutions for clients in the United States and Latin America. Led a 15-person team across Colombia and Venezuela to drive regional business development. Closed the first deal within the first week of operation. Built a pipeline of 70 qualified prospects, converting into 13 active projects and 9 new regional clients at a 19% conversion rate.

Built partnerships with BTL agencies and direct B2B relationships for an agency specializing in brand experiences, interactive communication, and technology solutions connecting brands with their audiences. Led a team of seven. Exceeded quarterly sales targets by 25% to 36% for two consecutive years. Closed the company's first international commercial contracts. Key clients: Gatorade, OCESA, Peyrelongue, InDriver, LA Dodgers, and San Diego Padres.

Led B2B sales of end-to-end loyalty and incentive solutions, spanning program design, implementation, operations, and engagement strategy. Coordinated a 20-person team across multidisciplinary units based on each project's needs. Achieved an average profitability of 35% per project. Delivered a minimum monthly sales volume of MXN 1M per executive.

As a founding team member, designed commercial strategies for Grupo Andrade's automotive dealer network. Coordinated 40 sales executives across four dealerships. Designed a commercial proposal that placed 440 Pontiac Matiz units in 2009. Achieved 23% market share across the group's dealerships against brand-affiliated financing companies.

Optimized nationwide accounts payable processes through automation and operational improvements. Developed an electronic payment system that cut supplier payment time by 80%.