• Conducted thorough keyword research to identify relevant and high-performing keywords for search engine marketing campaigns. Continuously optimize keyword lists, ad copy, and landing pages to improve campaign performance and maximize ROI. • Generated reports and communicate findings to stakeholders, making data-driven recommendations for campaign optimization. • Setup of performance marketing strategies; • Management of B2C campaigns on Google Ads and Facebook Ads; • Control and distribution of the media budget; • Contact and alignment with agencies and partners; • Structuring the media strategy aligned with the company's OKR; • Monitoring of marketing and conversion metrics (CTR, CPC, CPA, ROI, CPM). • In this position I also lead a project with Google. In this project we were able to reduce our CPA by more than 20%, increase the number of leads and had a 35% growth in revenue.

• Consulting and strategic performance management; • Management of PPC campaigns on Google Ads, Facebook Ad and Microsoft Ads; • Control and distribution of the media budget; • Creation of weekly, biweekly and monthly reports of paid media channels; • Structuring the media strategy aligned with the company's OKR; • Configuration and monitoring of marketing and conversion metrics (CTR, CPC, CPA, ROI).

• Monitored and adjust bidding strategies to maximize campaign performance and maintain cost-efficiency. Analyze data and insights to make data-driven decisions on bid adjustments, targeting parameters, and campaign optimization. • Stayed abreast of industry developments, emerging technologies, and best practices in performance marketing. Keep up with platform updates, algorithm changes, and new advertising opportunities to ensure campaigns remain competitive and effective. • Complete management of paid media campaigns on Google Ads and Facebook Ads; • Management and control of the media budget; • Responsible for the results of media strategies; • Weekly, biweekly and monthly analysis of paid media channels; • Search for constant improvement of results from account optimizations; • Development of strategies for generating and nurturing leads; • Monitoring of marketing and conversion metrics (CTR, CPC, CPA, ROI) • Configuration of automation and leadscoring flows on CRM.

• Conducted market research and competitor analysis to identify industry trends, customer behaviors, and emerging opportunities. Stay updated on the latest digital marketing trends, tools, and techniques to ensure effective campaign planning and execution. • Prepared regular reports and presentations to communicate findings, insights, and recommendations to stakeholders, including marketing managers, executives, or clients. Present data-driven insights and provide actionable recommendations to optimize marketing strategies. • Responsible for planning and developing marketing strategies; • Management and control of the media budget; • Development of E-mail Marketing campaigns focused on sales; • Management of media campaigns on Google Ads and Linkedin Ads; • Preparation of performance reports and analysis of KPIs.