Managed B2C consultative sales focused on OTS products, customer experience, and compliance with commercial KPIs through closing strategies, loyalty, and CRM management. Accompanied the client throughout the commercial process from first contact to sale formalization and documentation validation. Handled objections and commercial follow-up.

Increased regional sales by 35% through the acquisition and development of new strategic accounts. Reduced quotation response time by 75%, improving customer experience and commercial efficiency. Developed B2B businesses in Latin American markets through prospecting, negotiation, and opportunity management in CRM.

Consistently exceeded monthly sales targets, reaching 112% of target performance. Ranked in the top 5 sales representatives based on conversion metrics and team KPIs. Increased average ticket value by 25% through cross-selling strategies. Provided personalized customer guidance and objection handling to improve closing efficiency. Reduced average sales closing time to 15 minutes while maintaining customer satisfaction.

Led brand, marketing, and commercial growth strategies integrating product management, digital channels, and market positioning. Developed brand positioning strategies focused on revenue growth and customer engagement. Managed pricing, distribution channels, e-commerce, and marketplace operations. Administered the commercial and marketing budget optimizing investment. Led product launches exceeding initial sales forecast by 44%. Increased lead generation by 60% through digital marketing strategies. Managed brand profitability and visibility, increasing sales revenue by 22%. Coordinated logistical and commercial operations to optimize customer experience.

Designed and executed commercial growth strategies focused on sales expansion and team performance. Led and trained multidisciplinary sales teams, improving negotiation effectiveness by 70%. Administered the commercial budget monitoring sales goals, productivity, and profitability. Achieved 120% of sales target for 8 consecutive months. Developed sales training and objection handling workshops, improving team retention by 40%. Monitored KPIs, pipeline management, and team productivity metrics. Supported leadership development and commercial network expansion.

Led sales and expansion strategies for direct sales operations and consultant network growth. Recruited, trained, and developed high-performing sales consultants and team leaders. Maintained 89% operational activity in the assigned commercial zone. Administered the commercial budget monitoring sales, growth, and profitability objectives. Built and stabilized a network of over 230 active entrepreneurs. Implemented coaching programs that improved individual performance by 40%.

Managed strategic accounts and commercial channels in the Santander region, strengthening relations with distributors and corporate clients, driving sales growth and territorial expansion. Developed and executed strategic account plans focused on revenue growth and customer retention. Increased zone sales by 79% compared to the previous year. Analyzed customer purchasing behavior, increasing average ticket size by 30%. Led expansion into new commercial territories, doubling geographic market reach. Administered regional commercial budget monitoring sales targets, profitability, and commercial projections. Managed sell-out strategies, sales forecasting, and KPIs.