Own AW Projects, the freelance placements desk for the building services and construction sector. Inherited an operation with no clear owner generating £1,000/month and scaled it to £13,000/month within 6 months (13x growth), bringing in 4+ new accounts. Identified highest-potential markets, mapped decision makers, and built the entire commercial process for the desk from scratch, without formal authority over other teams. Led a strategic revenue audit identifying £194k in annual value creation through contractor lifecycle optimisation and incentive realignment, presented directly to C-suite leadership. Built a structured pipeline using Apollo and Bullhorn, improving ARR predictability through automated reporting dashboards.

Designed the commercial strategy and go-to-market motion for a B2B PropTech SaaS platform connecting retailers and businesses with high-potential locations for expansion. Over 8 months, contributed to the acquisition of 15 clients and the close of approximately 30 contracts, involved in segment definition, value proposition, and acquisition strategy. Structured the commercial revenue-share model with real estate brokers, closing an average of 2 commercial leases per client during the engagement. The company went on to win Startup Peru.

Managed the BCP account (Peru's largest bank, 10,000+ employees, USD 200k+ annually), converting a 3-month pilot into a 24-month enterprise contract through executive relationship management, proactive success planning, and structured QBRs. Built and led a 10-person operational team within 7 days to service the BCP account, sustaining 100% retention and ongoing contract expansion. Recovered an at-risk account (iVisa) in its first trial week, diagnosed the issue as end-user training rather than product, ran a hands-on retraining session, and achieved correct adoption that same week, converting the client at the end of the trial. Closed 11 new enterprise SaaS accounts within 3 months, consistently exceeding expansion and acquisition targets through a value-based, consultative sales approach. Collaborated with Product and Engineering, translating enterprise client needs into product requirements and contributing to the prioritisation of new features such as WhatsApp integration for screening and video analysis. Reduced time-to-hire by 10x for enterprise clients. Processed 500+ positions through the platform, with 100% retention across the entire managed portfolio (zero churn). Drove 95%+ product adoption across managed accounts.

Scaled the Sodimac account (LATAM's largest retailer, USD 1.5M annually) from a single-store pilot to 30+ stores nationwide, rebuilding a previously damaged commercial relationship through direct engagement with line managers. Introduced 3 new customised products into the Promart account, never before achieved on that account, increasing sell-in and sell-out by over 30%. Delivered 177% revenue growth over 5 years (from USD180k to USD500k monthly), implementing an Account Planning methodology adopted company-wide. Built and led a 9-person commercial team (3 AEs, 2 Sales Assistants, 2 Specification Engineers, 1 KAM), with full ownership of hiring, onboarding, coaching, and performance management. Owned monthly pipeline forecast and C-suite reporting, delivering Quarterly Business Reviews directly to CEO and board.

Managed enterprise import/export accounts for Asia (LCL/FCL), developing 10 new clients per month and achieving 13% sales growth in 10 months.

Managed LCL accounts across Asia and Europe. Closed one of the company's largest contracts in Brazil, covering 45% of monthly quota in a single deal.