• Building campaigns in digital channels such Google, Bing and Social. • Manage SEM campaigns for a major chain of 900+ dental offices around US and optimize towards conversions achieving a CPL according to or less than client goals. • Monitor pacing, manage and adjust campaign budgets allocation of a range from $15-240k a month ensuring there’s no significant over or underspend. • Keyword research and ad refinement • Create monthly reports and analyze data to identify insights and develop recommendations of campaigns improvement

• Developed strategic, targeted media plans and executed buys in digital platforms for clients such as Coca Cola and MacDonald’s Caribbean, Pepsi, 7 Up, Corona, Modelo and Gatorade • Researched clients and competitors advertising practices, targeting and performance • Prepared post campaign reports across all channels to review and analyze data/KPIs to provide key insights and presented results and future strategies to the client. • A/B testing

• Assisted in the planning against a strategy built around client’s goals • Pulled and analyzed ratings and pricing data • Worked with media partners to develop, negotiate, and execute media plans • Monitored the campaigns across the channels and created Post-buy reports • Monthly reporting competition