Design and develop data transformation processes using SQL and Big Query on Google Cloud Platform (GCP), working with large volumes of data. Work with data processes orchestrated through Apache Airflow, monitoring and managing data processing workflows. Design and evolve data models within Data Warehouse (EDW) environments, implementing data quality, deduplication, and consolidation rules using business keys and SQL logic. Participate in the development and evaluation of predictive models in GCP, analyzing hyperparameters and training and test metrics to validate model performance. Collaborate on Machine Learning use cases focused on customer behavior and segmentation, churn, and propensity to subscribe to digital services.

Analyzed digital user behavior for IKEA for Business using SQL, Big Query, and Python on Google Cloud Platform (GCP), processing datasets containing millions of records. Developed data transformation and preparation processes in cloud environments, optimizing data for analytics and visualization. Designed and developed executive dashboards in Power BI and Looker for KPI monitoring and decision support for global stakeholders. Optimized SQL queries and data analysis processes, reducing processing times and improving analytical efficiency. Collaborated with Product, Engineering, and Business teams on data-driven initiatives focused on improving conversion, digital experience, and data quality.

Developed data and reporting solutions for multiple departments across the bank, supporting analytical needs and business metric monitoring. Automated data extraction, transformation, and reporting processes using SQL, PL/SQL, SAS, and Power Query, reducing manual tasks and improving operational efficiency. Developed Power BI dashboards for KPI monitoring and decision support across different business areas. Collaborated with internal stakeholders to define KPIs/OKRs and reporting requirements, working under Agile methodologies and performing Scrum Master responsibilities.

Performed data quality and validation processes for Avianca, ensuring the integrity of data captured across digital channels. Implemented and validated digital analytics metrics using Google Analytics and Google Tag Manager to monitor user behavior. Developed and customized dashboards in Google Data Studio, enabling data visualization and supporting data-driven decision-making.