Simera Professional Key (SPK)

Luis S

Honduras

Commercial Director

$ 1,600-$ 2,600/month

8 yrs exp

Skills

  • B2B Marketing
  • Campaign Management
  • Email Marketing
  • Google Ads
  • Google Analytics
  • HubSpot
  • Market Research
  • Microsoft Excel
  • B2C Marketing
  • Benchmarketing
  • Content Creation
  • Google Workspace
  • Meta Ads
  • Microsoft Office Suite
  • Trello

Luis S

Honduras

Commercial Director

$ 1,600-$ 2,600/month

8 yrs exp

Intro Video

Skills

  • B2B Marketing
  • Campaign Management
  • Email Marketing
  • Google Ads
  • Google Analytics
  • HubSpot
  • Market Research
  • Microsoft Excel
  • B2C Marketing
  • Benchmarketing
  • Content Creation
  • Google Workspace
  • Meta Ads
  • Microsoft Office Suite
  • Trello

Commercial Director

Raíz Capital
December 2021 - present

• Developed and execute marketing strategies aligned with the company's overall goals and objectives. Analyzing market trends, identifying target audiences, and setting marketing objectives. • Conducted market research to identify customer needs, preferences, and behaviors. Analyze competitive landscape and industry trends to identify opportunities and potential threats. • Collaborate with product or service teams to develop marketing plans for new offerings or updates. Create product positioning, messaging, and go-to-market strategies to drive customer adoption and sales. • Helped increasing revenue by 10% on a month to month. • Planed and execute advertising campaigns across various channels, such as television, radio, print, and digital platforms. Develop promotional strategies to increase brand awareness and generate leads. • Managed relationships with media outlets and stakeholders. Develop and implement public relations strategies to enhance the company's reputation, handle crisis communications, and secure media coverage.

Social Media Specialist

POP Agency
September 2017 - December 2021

• Coordinated with marketing, public relations, content, and design teams to align social media efforts with broader marketing campaigns. Collaborate on content creation, campaign launches, and cohesive brand messaging. • Monitored social media platforms for brand mentions, industry trends, and customer feedback. Use social listening tools to track sentiment around the brand and identify opportunities or issues that require attention. • Set up and manage social media accounts across platforms like Facebook, Twitter, Instagram, LinkedIn, YouTub, Whatsapp Business. Regularly update profile information, cover images, and bios to maintain a consistent brand image. • Engaged with the social media community by responding to comments, messages, and mentions. Foster conversations, build relationships, and address customer inquiries or concerns in a timely and professional manner.