• Collaborated with design and branding teams to create and publish listings across platforms including MLS, Land.com, Zillow, LandFlip, and others. • Monitored listing performance, analyzed engagement metrics, and implemented data-informed improvements to increase visibility and lead generation. • Used workflow automation platforms like Make.com and Zapier to streamline the listing update process and minimize repetitive tasks. • Presented actionable insights to sales and marketing teams to improve pricing strategies and platform-specific performance. • Supported neighbor outreach campaigns and worked cross-functionally with creative teams to maintain a consistent, high-impact brand presence. • Used Monday.com to manage workflows and team coordination across marketing and sales. • Maintained listing data and lead tracking in Salesforce, ensuring accuracy and reporting.

• Handled end-to-end project management using Monday.com, overseeing timelines, deliverables, and team collaboration across sales, operations, and property management. • Designed and implemented automated workflows within Monday.com and using workflow automation platforms like Make.com and Zapier, significantly reducing manual data entry and accelerating task assignments, listing updates, and document management. • Created dynamic, easy-to-follow SOPs and manuals to support internal training and ensure consistency across automated and manual workflows. • Managed sensitive information crucial for business decision-making. • Coordinated and managed property maintenance, including task assignment, facilitating communication between tenants and vendors/contractors, creating work/repair orders, and managing the entire process from initiation to completion. • Maintained a cloud-based system for organizing property documents and photos, leveraging folder structure and visual dashboards. • Managed Property Software CRM, performed data entry, and created property listings into the Real Estate Database (MLS), ensuring property information is up to date everywhere. • Regularly reviewed and updated the website to ensure information is accurate, current, and free of errors, supporting a seamless user experience. • Developed and executed data-driven social media strategies; used insights and metrics to optimize audience engagement.

• Optimized lead generation and conversion processes by analyzing performance data across multiple platforms (Zillow, referral channels, BoomTown, Crexi), uncovering trends, and identifying bottlenecks to improve efficiency. • Leveraged Monday.com automations to streamline lead tracking, follow-up reminders, and status updates within the boards while enhancing team responsiveness and accuracy. • Created gamified systems and automated reporting to drive motivation and friendly competition among agents, boosting follow-up rates and conversion metrics. • Audited and updated leads and their statuses through various channels, including referrals, Zillow, and other lead sources. • Followed up on leads promptly and persistently to keep agents and ISAs engaged and move them through the sales pipeline. • Ensured up-to-date and clean data management across all lead sources using auditing scripts and tools to reduce manual errors and maintain Monday.com boards cleaned-up. • Provided timely customer service and operational support to real estate agents, automating common inquiries and follow-up task assignments to improve productivity.

• Utilized recruitment platforms to filter and contact potential candidates who match the desired qualifications and experience. • Conducted interviews with candidates to assess their skills, qualifications, and cultural fit within the organization. • Prepared and guided candidates throughout the application process, providing them with necessary information and support. • Coordinated and scheduled interviews, assessments, and other recruitment activities in a timely manner. • Provided a positive candidate experience by promptly responding to inquiries, addressing concerns, and maintaining clear communication throughout the process. • Evaluated candidates' suitability for specific roles, considering their qualifications, experience, and alignment with the company's values. • Collaborated with hiring managers and team members to gather feedback and make informed decisions regarding candidate selection.

• Troubleshot basic to complex customer issues that are technical in nature including hardware, software, networking, and other designated client products. • Followed up with outbound calls and e-mails to customers to ensure customer satisfaction and business performance. • Assist external and internal users of the client technical products and services. Identify, investigate, research and provide resolution to user questions and problems.