Created and developed the brand identity for the company. Managed sales through Instagram and Facebook. Created engaging content to attract sales and build customer loyalty. Validated the purchase-payment process, including payment follow-up. Coordinated meetings with suppliers and possible recruitment team.

Managed the tracking and reporting of materials implementation across more than 2,073 points of sale, ensuring compliance with trade commitments. Analyzed point-of-sale execution activities, identifying key gaps that led to commercial improvement opportunities. Coordinated with internal areas to ensure accurate and timely product delivery in line with purchase orders. Developed sales and market share analyses and proposals to support commercial decision-making with structured insights. Assessed inventory levels, demand, and product rotation across new categories to optimize the commercial offering.

Promoted financial products, such as savings accounts and credit cards, to prospective clients. Analyzed client profiles to offer specialized financial products. Developed content in collaboration with specialized agencies for bank marketing campaigns. Researched target audience financial needs to support the design of new products.

Administered payroll for operational and administrative personnel. Prepared construction project budgets covering materials, labor, equipment, and overhead costs. Built cash flow statements for active projects, enabling real-time liquidity monitoring. Analyzed financial indicators (NPV, IRR, break-even point) to evaluate the profitability of construction projects.