-Spearheaded the formulation and execution of annual brand plans for renowned fashion watch and jewelry brands (Bomberg, Gucci, Fendi, TW Steel, and Claude Bernard) within the Mexican market, tailoring strategies to suit the unique requirements of each retailer through offline channels. -Assumed leadership of the Digital Marketing team, overseeing the implementation of online strategies that achieved an impressive yearly growth of 15% in social media followers, while driving initiatives in SEO, SEM, content creation, and influencer campaigns, all aligned with specific key performance indicators (KPIs). -Conducted comprehensive analysis, development, and implementation of a robust Customer Relationship Management (CRM) system, resulting in a remarkable 300% growth in leads per year. Spearheaded the creation of ecommerce projects for the brands and online outlets. -Exercised prudent management of an annual budget amounting to $1 million USD, ensuring optimal return on investment (ROI) in both online and offline marketing strategies. Reported directly to brand headquarters located in the United States, Switzerland, and Italy. -Orchestrated PR and communications efforts, effectively engaging with specialized media, coordinating press activities, and managing events to enhance brand visibility and reputation.

• Held accountable for the strategic development of luxury brand and marketing plans aimed at achieving substantial growth objectives. Successfully secured an impressive 7% increase in market share across diverse retail channels while maintaining adherence to worldwide and commercial strategies and guidelines. • Conducted meticulous market trend analysis to identify opportunities and fine-tune marketing strategies in alignment with the overarching global brand vision and local commercial strategy, resulting in an average sales uplift of 10% compared to the previous year. • Demonstrated exemplary financial acumen by effectively managing the budget, exercising rigorous cost control measures, and ensuring the profitability of marketing activities. This diligent approach not only optimized current marketing investments but also paved the way for future strategic allocations.

• Spearheaded weekly planning sessions, leveraging thorough sales analysis, customer insights, and identification of new opportunities, to drive impactful business strategies aimed at achieving monthly sell-in goals. • Demonstrated expertise in business plan development, adeptly managing budgets, and conducting detailed profit and loss (P&L) analyses to ensure the sustained profitability of the business. • Fostered collaborative partnerships with sales and support teams, harnessing collective expertise and market insights, to develop well-informed launch plans aligned with prevailing market trends.

• Oversaw the strategic management of a portfolio of 12 prestigious brands encompassing fragrances, cosmetics, and skincare. Directed the development and implementation of comprehensive annual Brand Plans, while ensuring effective budget management. • Orchestrated branding and positioning strategies that resulted in substantial year-to-date (YTD) growth for the portfolio. Leveraged a deep understanding of market dynamics and consumer insights to drive impactful initiatives that enhanced brand equity and market presence. • Demonstrated adeptness in crafting compelling brand narratives, implementing targeted marketing campaigns, and optimizing brand positioning strategies. Through a meticulous blend of market research, competitive analysis, and consumer engagement, successfully achieved significant growth and market share expansion.