Developed and executed comprehensive marketing and positioning strategies to enhance the company’s digital presence. Established the content and communications department from the ground up, launching the company’s first social media channels and updating a website inactive for over 10 years. Strengthened brand visibility through integrated campaigns, achieving a 65% increase in online engagement and positioning AIC as a modern engineering brand.

Managed PR strategy, influencer relations, and campaign launches, enhancing brand awareness and credibility in the fashion sector. Led and supported event coordination for Bogotá Fashion Week, Colombiamoda Medellín, Miami and Santamaría Fashion Weeks, and Valencia Fashion Week. Assisted in production for the Anthias x Marie Claire collaboration, ensuring brand alignment and media visibility. Achieved an estimated 45% increase in reach and engagement, expanding brand presence across international markets.

Supported marketing and communication strategies for the wholesale channel, managing seasonal collections and organizing showrooms. Built relationships with key B2B partners, ensuring alignment with brand standards and sales objectives. Strengthened Max Mara’s market presence through strategic initiatives that contributed to a 25% increase in wholesale sales and improved European market positioning.

Executed digital campaigns and customer support initiatives to enhance user experience. Acted as a brand hunter, sourcing and negotiating with new suppliers to diversify product offerings. Contributed to a 30% increase in online conversion rates and integrated over 10 new partner brands into the marketplace.

Conducted network management activities, ensuring that all systems were up-to-date and running efficiently. Assisted in the execution of marketing plans, including market research, social media management, and content creation. Contributed to the elaboration of a re-branding strategy, collaborating with the marketing team to create a new brand image that accurately reflected the company's values and goals.