• Worked closely with senior management to develop marketing strategies that support the company's long-term goals. Conducting market research, identifying target audiences, and determining the most effective marketing channels and tactics. • Had a strong understanding of digital marketing channels, tools, and technologies. Knowledge of search engine optimization (SEO), search engine marketing (SEM), social media advertising, email marketing, marketing automation, web analytics, and data-driven marketing strategies. • Established key performance indicators (KPIs) and metrics to measure the success of marketing campaigns and initiatives. Regular reporting and analysis of marketing performance. • Managed the marketing budget, allocate resources effectively, and track the return on investment (ROI) of marketing initiatives. Analyzing campaign performance, monitoring key performance indicators (KPIs), and making data-driven decisions to optimize marketing spend. • Responsible for creating annual plans, budget plans, communication plans, customer attraction strategies, brand outreach campaigns, digital and traditional strategies, creative content for different social media platforms and optimization of digital guidelines on Google and Social Media. ads. Responsible for commercial alliances and cross marketing with different brands and suppliers. Work based on objectives and results. In charge of 2 internal departments (design and e-commerce) and 2 advertising agencies.

• Collaborated with the senior management team to develop marketing strategies that align with the organization's overall goals and objectives. Understanding target markets, conducting market research, and identifying key marketing opportunities. • Planned, executed, and evaluated marketing campaigns to promote products, services, or brand awareness. Creating marketing collateral, coordinating advertising efforts, managing digital marketing channels, and measuring campaign effectiveness. • Maintained and enhanced the company's brand image and reputation. Ensuring consistent messaging, visual identity, and brand standards across all marketing channels and touchpoints. • Developed and implemented strategies to enhance the customer experience throughout the customer journey. Analyzing customer feedback and data, identifying pain points, and implementing initiatives to improve customer satisfaction, loyalty, and retention. • Responsible for creating annual plans, monthly budget plans, internal and external communication plans, reach campaigns and brand presence, strategies on digital and traditional platforms, creation of creative content for social networks and optimization of digital guidelines on Google and Social Media Ads from all business units in the country (5). Work based on objectives and results in the short and medium term. In charge of a design department (2 people) and 1 advertising agency

• Collaborated with marketing teams and clients to develop digital marketing strategies aligned with business objectives. Conduct market research, competitor analysis, and audience segmentation to identify target audiences and key messaging. • Planed and executed digital marketing campaigns across various channels such as search engines, social media, email marketing, display advertising, and content marketing. Set campaign objectives, allocate budgets, define target metrics, and create a timeline for implementation. • Created and optimized engaging and persuasive content for various digital channels, including websites, social media platforms, blogs, and email newsletters. Ensure content is SEO-friendly and aligned with brand guidelines. • Conducted keyword research, create and optimize pay-per-click (PPC) campaigns using platforms like Google Ads or Bing Ads. Monitor campaign performance, manage budgets, and refine keyword targeting. Additionally, optimize website content, meta tags, and backlinks to improve organic search rankings. • Monitored and analyzed key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, and social media engagement. Use analytics tools like Google Analytics to track campaign performance, generate reports, and provide insights for optimization. • Responsible for the development of digital strategies, manager of social network accounts, creation, administration and configuration of web pages, administration of monthly budgets for digital guidelines of the different brands; creator of digital campaigns in Google Adwords and paid ads in Ads Manager, creation of reports for analysis of results, investment and sales. I worked with a wide range of clients such as: Afirme, Villacero, Barraca, Silencio, Crédito Sí, Sendex, Santa Clara, Sprite and Club Tigres. In charge of a digital marketing department (3 people).