- Led end-to-end delivery for 8 long-term B2B clients — strategy, content calendars, social media, campaign management, and brand design. - Built the brand from scratch for a soccer player representation firm connected to Ecuador's U-20 national team — logo, social media presence, and player portfolio. Collaborated directly with professional players and sports content creators. - Retained all 8 clients over 4 years through proactive account management — monthly strategy calls, performance reviews, and annual contract renewals with zero involuntary churn. - Led market launch of a consumer brand into two new provinces — organized two large-scale promotional events, establishing regional distribution.

Built and scaled a full revenue operations function for a $500K–$1M/year retail and eCommerce business. ▸ Launched a WordPress eCommerce platform that grew online revenue from 0% to 35% of total sales within 18 months. ▸ Managed full B2C and B2B sales pipeline; closed 3–4 high-ticket contracts including a $50K equipment deal with a regional institution. ▸ Increased qualified leads by 20% through Meta Ads and marketplace optimization (Amazon, MercadoLibre). ▸ Implemented HubSpot CRM to centralize pipeline tracking and automate follow-ups, improving sales cycle visibility. ▸ Grew average order value by 10–20% through upselling frameworks and dynamic pricing strategies. ▸ Reduced inventory stockouts by ~30% through demand-based planning and supplier coordination. ▸ Managed a team of 8–12 people including staff, vendors, and logistics partners. ▸ Used AI tools (ChatGPT, Gemini) to automate reporting, optimize workflows, and accelerate content production.