UI Designer — Mastrat · Email Marketing · Canada · Remote (Feb 2022 – Sep 2025) Designed email and SMS templates for a Klaviyo Elite Partner agency, applying conversion-focused principles to flows covering product launches, replenishment, and seasonal campaigns for DTC brands in health, beauty, and apparel. Applied brand systems and UX principles to support engagement and conversion goals across multiple client accounts. Contributed to brand identity projects for DTC clients, including logo design for GirlDad Co., a Canadian apparel brand.

Art Director — Outcomes Rocket · Marketing & Media · USA · Remote (Aug 2021 – Present) Lead a team of four designers alongside the Project Manager, overseeing creative direction, quality standards, and workflows across all client accounts. Played a key role in building the agency's design department, establishing team structure and creative standards that let the agency deliver consistent visual identity, brand guidelines, and communication frameworks to clients. Leading AI enablement across the design team, helping designers learn and apply tools like Claude, ChatGPT, and Gemini to level up their skills and strengthen the quality and efficiency of client design services. Contributed creative direction to an agency that grew to $4M+ in annual revenue as healthcare companies increasingly chose specialized marketing partners over generalist agencies. Developed internal frameworks—including a Brand Identity Playbook and a Web Design Playbook—to strengthen consistency, process efficiency, and creative quality across client work.

Corporate Designer — Inprema · Public Institution · Honduras (Jan 2019 – Jun 2021) Joined as one of the early Marketing team members at Honduras's largest pension institute (500,000+ members), helping build the department's foundations across brand identity, institutional communications, and design systems for print and digital. Led visual design for marketing and communications campaigns across multiple departments with competing priorities and tight timelines. Developed graphic identity for new product lines and produced collateral across print, digital, and events. Supported audiovisual production for institutional events, helping communicate key information to pension members and beneficiaries.

Graphic Designer — Impress Publicidad · Creative Agency · Honduras (Feb 2018 – Jan 2019) Led community management, copywriting, and design for Infinity Bay, one of Honduras's most recognized luxury resorts, producing social content, menus, activity guides, and resort packages. Designed social media graphics and campaign visuals for food, hospitality, and lifestyle brands, including Marriott. Captured lifestyle and food photography for events and restaurant clients, supporting graphic design and video editing across multiple accounts at a boutique agency.