Owned product delivery for 4 enterprise clients (Banco Azteca, Casas ARA, Gigafy, CityFlow), leading cross-functional teams via ClickUp and working hands-on with PostgreSQL/MongoDB. Casas ARA: led two website redesigns that doubled conversion rate from 1% to 2% at peak. CityFlow (traffic-fine management, Guadalajara): integrated an AI model that auto-approved 30% of fines, reducing payroll costs by 30%. Gigafy (ISP): eliminated manual ONT activation and network-equipment workflows, taking manual processes to zero. Banco Azteca: built internal-audit tooling that let teams verify data integrity, streamlining audit operations.

Led development of new growth features to increase revenue and expand the user base.

Designed dashboards, ETLs, and API-based extraction systems for international clients (Triiton, Hellomonday, Solidity), enabling structured databases and automated communication flows.

Led features that increased free-to-paid student conversion by 300%.

Built lead-attribution tracking and redesigned acquisition entry points, increasing new-lead acquisition by 100%. Designed a communication funnel that lifted insurance policy renewal from 35% to 45%.

Launched an e-commerce operation from scratch, scaling from 0 to 500 orders/month in under 6 months.

Grew revenue 100% YoY through automated customer-communication flows; led the BI area and built dashboards across departments.

Cut promotional spend from $3M to $0 by building a self-serve product that let restaurants create their own promotions.

Increased new-customer acquisition by 5% through data-driven segmentation and multichannel promo campaigns.

Kept cancellation rates below 1% through demand/supply analysis.