Manage monthly social media calendars for 8 brands, publishing ~96 posts through HeyOrca reaching 200,000 views per client, and running 16 Mailchimp campaigns with segmentation, testing, and reporting. Coordinate ~1,600 annual creative deliverables across 8+ accounts, managing briefs, production, approvals, and QA through Monday.com, Slack, Trello, and vendor platforms. Manage e-commerce operations in Shopify and Wix across 100+ products and assets, supporting migrations, website updates and development, and identifying 10+ customer friction points with Microsoft Clarity. Developed brand guidelines for 4 brands, ensuring consistency in visual identity and communication across all publications, and manage their digital asset libraries and Canva templates. Reduced task completion time by 40% by applying Claude, ChatGPT, and Higgsfield AI to briefs, research, content ideation, and reporting, including competitor research across 20+ sources. Designed 6 boards with workflows in Monday.com for client management, operations, social media, new business, accounts receivable, and project tracking, supporting operations across 8+ accounts and reducing manual tracking by 35%. Support 2 Account Managers in executing client requests, coordinating deliverables and approvals, and managing invoices and payments through QuickBooks.

Built the company's Monday.com operational system, designing workflows for 4 core service processes and multiple sub-processes, managing ~40 monthly client cases and reducing manual tracking by 60%. Provided executive and operational support to company founders during startup growth, coordinating calendars, logistics and internal and external stakeholders, reducing scheduling conflicts by 40%. Served as primary point of contact for clients by phone, email and in person, resolving operational requests and supporting retention. Managed insurance billing and claims covering USD $300K in annual collections, and handled confidential documentation through Adobe Acrobat Sign.

Managed an annual media budget of USD $4.7M+ for Skechers, W Bank, Yupi, Bivien, and Ingenio Mayagüez, leading strategic planning and campaign execution across ATL, BTL, and digital channels. Generated USD $313K in savings, equivalent to 6.7% of the annual budget, negotiating bonuses with 35+ vendors and implementing campaign optimizations. Drove a 4% increase in brand awareness, 3% growth in purchase intent, and a 3.4% increase in market share for Skechers within one year. Managed the full campaign lifecycle of ~120 annual campaigns per client, coordinating media buyers, creative and digital teams, and vendors to ensure alignment with client strategy and KPIs. Supported 2 Account Managers across multiple accounts and supervised 2 Planning and Buying Executives. Prepared executive presentations and 3 monthly performance reports for all clients, supporting senior decision-making.

Managed media buying and processed orders for USD $2.4M+ for Colgate, the agency's largest client. Generated USD $240K in annual savings, equivalent to 10% of total media investment, negotiating with vendors, monitoring campaigns, and reallocating budgets. Contributed to a 1% increase in Colgate's market share through strategic campaign planning and execution. Audited media purchases and vendor reconciliations monthly, tracking KPIs in Excel and preparing reports on spending and savings.