Built and executed full-funnel campaign strategies across eCommerce and lead generation frameworks, ensuring cross-channel consistency and scalable pipeline value. Launched, managed, and daily optimized paid media accounts, specializing in Meta Ads Manager (Facebook, Instagram, Reels), testing creative variations to systematically lower CAC and increase ROAS. Spearheaded strategic copywriting workflows using ChatGPT and advanced prompting techniques to rapidly generate high-converting text hooks, headlines, and ad content briefs. Collaborated directly with visual design branches, content developers, and media buyers to translate analytical marketing data into real-time creative asset updates. Oversaw lifecycle marketing ecosystems by establishing and auditing automated email/SMS flows and campaigns to secure a high-converting, cohesive customer user experience (UX).

Planned and designed high-impact strategic content layouts for TikTok and Instagram platforms, successfully accelerating organic and paid user acquisition parameters. Utilized digital design software (Photoshop, Canva, and AI configurations) along with advanced video editing (CapCut) to engineer creative assets under fast-paced testing cycles. Conducted structural analysis on campaign performance metrics and audience engagement, compiling actionable results and next steps into transparent weekly reports for leadership review. Developed and optimized landing pages and funnel elements to guarantee high conversion rate optimization (CRO) and remove front-end transaction barriers.