Technical owner of RevOps, CRM, Marketing Ops, Paid Media, CRO, Inbound and event-driven campaigns. Architect end-to-end GTM workflows integrating paid media, inbound, outbound and sales execution. Design lead enrichment, scoring, routing and SLA enforcement across the funnel. Build automated personalization flows using enriched data and AI-generated insights. Develop automations using No-Code tools (Make). Partner closely with Sales, Product and Leadership on enterprise GTM initiatives. Built the inbound engine from scratch, growing it from almost 0% in 2024 to 18% of the total sales pipeline in 2025, generating R$1.4M in qualified opportunities. Designed the Marketing-to-Sales architecture, achieving an average 31% MQL-to-SQL conversion rate in 2025.

Built multi-channel growth strategies for B2B and B2C SaaS companies. Automated GTM processes using CRM, No-Code platforms and marketing automation tools. Executed A/B tests (VWO) and performance analysis. Worked directly with CEOs and Directors translating business goals into execution. Increased transactional email open rates by 300% for an AI Video Editing SaaS, positively impacting retention and activation.

Mapped customer journeys and designed growth experiments based on behavioral data.

Managed KPIs, dashboards and quality governance projects in an industrial environment.