Architect high-stakes presentations for both internal stakeholders and external clients to ensure narrative and visual alignment. Lead the creation and execution of comprehensive brand identities for diverse client portfolios. Execute video editing and motion design projects to enhance digital storytelling and brand engagement. Lead production of social media graphics and artwork adaptations across multiple applications.

Serve as the head of the creative department, directing the visual strategy and creative output for the organization. Manage the Latam brand identity, developing a robust library of design templates for standardized internal and external communications. Responsible for the comprehensive redesign and restructure of the institutional presentation across all operational languages. Oversee the selection, contact and management of third-party suppliers to ensure quality and production efficiency.

Animated and edited sophisticated institutional videos for tier-one pharmaceutical clients, including Eurofarma, Ashland e Cristália Injectables. Developed visual assets for both print and digital media, maintaining brand identity and integrity across billboards, brochures, magazines, and books/e-books. Implemented detailed brand guides and key visuals tailored to specific client objectives and market positioning.

Part of the Project 500, an initiative to create 500 online courses for mechanics and employees. Produced 16% of the total course volume within six months by developing a new methodology for content creation and production. Applied layout and typography theory in conjunction with UX/UI principles. Restructured storyboards for online lessons based on machinery-specific information provided by instructors.

Developed the festival’s visual identity, conceptualized a logo and color scheme to establish a consistent visual language. Designed promotional material such as posters, billboards and social media artwork in collaboration with the marketing team to ensure a consistent visual message and brand. Created merchandise for sale and distribution at the event.

Conducted comprehensive research and analysis of the fintech’s target audience, industry trends, and competitive landscape to inform the creative process for the logo and visual identity. Closely collaborated with the c-level and chairholders to understand their overall brand strategy.