Executed ecommerce marketing campaigns, promotions, and product updates across Shopify and Klaviyo, while using Loomly to support content planning and scheduling and following structured workflows and detailed instructions. Performed QA checks by validating links, discount codes, product details, and customer-facing functionality before campaign launches, using Canva and Photoroom to create and edit marketing assets when needed. Managed operational workflows and task tracking through ClickUp, maintaining organized execution, timely delivery, and clear communication of blockers or updates.

Advised clients on investment strategies, managing portfolios across fixed income, equities, and funds. Created tailored financial plans integrating risk analysis and performance monitoring.

Managed and optimized Facebook Ads and Google Ads campaigns for lead generation funnels and sales focused clients, with primary KPIs of ROAS and CPA. Executed continuous A/B testing on audiences, creatives, and bidding strategies; synthesized performance data into actionable weekly recommendations for account managers. Worked within a performance marketing agency environment, managing multiple client accounts simultaneously across different verticals and budget tiers.

Resolved +40 daily customer cases with high client satisfaction. Reduced response times by 20% through process improvements.

Processed and reconciled financial operations of USD 10 million daily. Automated reporting using Excel VBA, cutting processing times by 20%.

Founded and scaled a freelance paid media operation managing $50,000+/month in ad spend across Meta Ads and TikTok Ads for ecommerce DTC brands, consistently delivering 4X ROAS. Drove +20% MoM revenue growth for clients through full funnel campaign architecture, iterative creative testing, and audience segmentation sustained over multiple consecutive quarters. Reduced CPA by 10% and improved CTR by 15% through systematic A/B testing of ad creatives, copy variations, and custom vs. lookalike audience strategies. Built automated Excel dashboards to monitor CPC, CPM, CTR, ROAS, and conversion data in real time, replacing manual reporting and improving decision speed. Managed client relationships end-to-end: onboarding, strategy, monthly reporting, and optimization recommendations operating as a strategic partner, not just a media buyer.