Designed and maintained integrated analytical datasets combining transactional, digital, and contact data to support enterprise reporting and audience analytics. Developed SQL-based data transformations in Amazon Redshift and Salesforce Marketing Cloud to build reliable analytical datasets for marketing and business intelligence initiatives. Defined and standardized business metrics used for customer segmentation, campaign reporting, and performance monitoring across multiple marketing programs. Created scalable datasets for customer analytics, campaign measurement, and executive reporting. Leveraged AWS services (Amazon Redshift and S3) to manage scalable analytical datasets, ensuring consistency, performance, and availability for reporting solutions.

Designed and maintained analytical datasets supporting Microsoft Power BI dashboards, KPI monitoring, and enterprise business intelligence reporting. Developed SQL-based transformation processes and data preparation workflows to optimize Microsoft Power BI reporting and dashboard performance. Implemented data validation and quality controls to ensure accuracy and reliability of business metrics across reporting environments. Collaborated with business stakeholders to define reporting requirements and deliver scalable Microsoft Power BI reporting solutions supporting analytical and operational decision-making. Optimized data integration workflows within Azure-based environments, improving accessibility and performance of analytical datasets.

Developed Microsoft Power BI reporting solutions integrating ERP data to support executive dashboards, KPI monitoring, and operational reporting. Designed SQL-based transformations and data preparation workflows supporting Microsoft Power BI dashboards, KPI tracking, and forecasting initiatives. Improved reporting reliability by standardizing data extraction, cleansing, and transformation processes across multiple business domains. Partnered with business stakeholders to translate reporting requirements into scalable Microsoft Power BI reporting solutions and analytical datasets.

Designed analytical datasets integrating ERP and external market data to support Microsoft Power BI dashboards, reporting, and business analysis. Developed reusable SQL transformation workflows supporting Microsoft Power BI reporting solutions and improving consistency of business intelligence outputs. Implemented data quality controls and validation processes ensuring accuracy of reporting outputs and business metrics. Supported Microsoft Power BI reporting initiatives through the integration and standardization of heterogeneous data sources.

Developed analytical datasets integrating ERP, operational, and IoT-generated data to support Microsoft Power BI dashboards and business intelligence reporting. Enabled near real-time reporting capabilities through the design of scalable data integration and transformation workflows. Designed SQL transformation processes supporting KPI monitoring, operational reporting, and analytical use cases. Collaborated in the development of data-driven solutions providing visibility into operational performance and business metrics.