Provide ongoing monthly marketing consultancy focused on digital positioning, content strategy, and social media communication. Advise on LinkedIn and social content for a technical B2B audience, translating RF shielding and engineering topics into accessible marketing communication.

Lead an integrated digital marketing strategy across organic social media, Meta Ads, and website, aligning brand positioning with lead generation and business goals. Manage content strategy, copywriting, creative direction, editorial planning, and performance analysis across social channels. Manage Meta Ads campaigns, currently the company’s primary client acquisition channel, connecting paid media with qualified lead generation. Manage website content and positioning to maintain a consistent customer journey and premium brand presence.

Led organic social media strategy across Instagram, Facebook, and LinkedIn, strengthening brand positioning and recruitment communication. Managed editorial planning and produced technical English-language content for B2B, technical, and institutional audiences. Created SEO-focused blog content, email campaigns, job ads, institutional pages, and commercial presentations. Supported the company’s digital identity and website development while tracking reach and engagement KPIs.

Lead multi-channel digital marketing strategies for clients in Brazil, the US, and Australia, combining social media, content marketing, paid media, email marketing, websites, and marketing automation across diverse industries. Develop content strategies, editorial calendars, copy, creative concepts, visual direction, and short-form video tailored to each brand’s audience, customer journey, and business objectives. Integrate generative AI tools and structured prompts into daily marketing workflows for research, ideation, content development, creative briefs, content repurposing, and productivity gains while maintaining brand consistency. Manage paid media on Meta Ads Manager, including campaign planning, setup, optimization, and performance monitoring. Develop email marketing journeys, newsletters, lead-generation flows, and marketing automations.

Started as an intern and was promoted to Marketing Assistant after 3 months. Planned content for the company’s website and social channels and supported internal communication and newsletters. Collaborated on campaign concepts and developed presentations, event materials, and corporate communication assets. Supported internal and international events, product launches, and internal communication campaigns.