Grew market share by identifying untapped segments and designing personalized multi-channel campaigns that boosted occupancy rates. Negotiated supplier and partner contracts that improved profitability and service quality. Implemented digital marketing strategies (SEO, social media, OTAs) resulting in consistent overperformance of sales quotas. Built and maintained a CRM pipeline, analyzing customer behavior data to optimize outreach and conversion.

Led full organizational operations including HR, resource allocation, and financial planning. Drove enrollment growth through targeted community marketing campaigns and parent engagement programs. Mentored and developed staff, fostering a high-performance culture and positive learning environment.

Launched marketing campaigns that measurably increased brand recognition and customer traffic. Renegotiated supplier agreements, reducing costs and improving profit margins. Recruited and trained a high-performing sales team aligned with business growth goals.

Enhanced guest satisfaction scores through personalized service delivery and proactive issue resolution. Optimized room occupancy via strategic allocation and upselling techniques. Completed IHG Loyalty & Hospitality certification program.

Recruited and onboarded new agents, increasing conversions through strategic market activations. Managed commercial data using SAP; designed targeted campaigns in high-priority zones.

Closed new enterprise accounts and consistently exceeded monthly sales quotas. Negotiated service contracts and optimized prospecting workflows.