Designed screens and components for an existing product, inside their design system. Tested a new AI audio ad generator, then interviewed the sales teams who’d use it, across 5 markets. Used that research to suggest wireframes and prompting changes that cut retries roughly in half.

Refreshed the identity for one of Latvia’s oldest beauty brands. Built the brand system: guidelines, packaging patterns, icons, stationery and social media templates. Worked alongside a project manager on a 3-month project.

Sole designer for four years at a 30-person company. Owned brand, web and product design for a medical imaging software business, working closely with engineering, product, marketing and leadership. Refreshed the brand twice, carrying it across social, ads, email, website and events. Replaced an outdated design system with a new one, built for new features and the refreshed brand. Designed a new version of the clinical trial platform (10+ features), used in sales conversations with prospective clients. Redesigned the website twice, which marketing reported reduced bounce rate and created the brand guidelines.

Made materials for client projects, working inside brand guidelines that already existed. Presentations, social posts and infographics. Newsletter design and other editorial digital materials. Storyboards for motion pieces.

Built brand identities for small businesses: logos, color, type and applications. Designed menus for restaurant clients. Designed ad campaigns for other clients.

Started in 2015, sold through stores, online and fairs for a few years. Still going, more low-key now. Designed the products and drew the illustrations. Handled production and packaging. Ran this myself end to end, from the first sketch to the sale, so I know what it takes to get something from an idea to something people actually buy.