Simera Professional Key (SPK)

Marco E

Ecuador

Senior Data Analyst, Performance Marketing

$ 3,100/month

5 yrs exp

Marco brings 4+ years of data analytics experience with a strong focus on performance marketing, eCommerce, and paid media reporting. In his recent Senior Data Analyst role, he developed dashboards integrating multiple paid media data sources using Tableau and Looker Studio, supervised Google Tag Manager tracking implementation, analyzed Google Analytics 4 data to identify trends and improve eCommerce performance, and used SQL to ensure data accuracy and optimize data extraction processes. He al…

Skills

  • Data Analysis
  • Data Analytics
  • data warehouse
  • Digital Marketing
  • Google Ads
  • Google Analytics
  • Google Apps
  • SQL
  • Tableau
  • BigQuery
  • Google AdMob
  • Google Adwords
  • Google Sheets
  • Google Tag Manager
  • Bing Ads
  • Excel
  • data analyst
  • digital marketig
  • Tableu
  • Looker Studio
  • Data analyse
  • Google
  • performance tuning
  • Digital marketing
  • LookerStudio
  • Data Analysis,
  • Google Add
  • datta
  • Google Spreadsheets
  • Supermetrics
  • Gogle Ads
  • marketing analyst
  • MSQL
  • Digital marketing support
  • Looker Data Studio
  • Google Analytics 4 (GA4)
  • Google Analytics (GA4)
  • microsoft copilot
  • Performance Marketing
  • Google Looker Studio
  • Perforomance Marketing
  • Digital Imaging
  • SOQL
  • digitalmarkting
  • Performance Marketing Copy
  • Datawarehouse
  • Exel
  • Google Data Analytics

Marco E

Ecuador

Senior Data Analyst, Performance Marketing

$ 3,100 /month

5 yrs exp

Marco brings 4+ years of data analytics experience with a strong focus on performance marketing, eCommerce, and paid media reporting. In his recent Senior Data Analyst role, he developed dashboards integrating multiple paid media data sources using Tableau and Looker Studio, supervised Google Tag Manager tracking implementation, analyzed Google Analytics 4 data to identify trends and improve eCommerce performance, and used SQL to ensure data accuracy and optimize data extraction processes. He al…

Skills

  • Data Analysis
  • Data Analytics
  • data warehouse
  • Digital Marketing
  • Google Ads
  • Google Analytics
  • Google Apps
  • SQL
  • Tableau
  • BigQuery
  • Google AdMob
  • Google Adwords
  • Google Sheets
  • Google Tag Manager
  • Bing Ads
  • Excel
  • data analyst
  • digital marketig
  • Tableu
  • Looker Studio
  • Data analyse
  • Google
  • performance tuning
  • Digital marketing
  • LookerStudio
  • Data Analysis,
  • Google Add
  • datta
  • Google Spreadsheets
  • Supermetrics
  • Gogle Ads
  • marketing analyst
  • MSQL
  • Digital marketing support
  • Looker Data Studio
  • Google Analytics 4 (GA4)
  • Google Analytics (GA4)
  • microsoft copilot
  • Performance Marketing
  • Google Looker Studio
  • Perforomance Marketing
  • Digital Imaging
  • SOQL
  • digitalmarkting
  • Performance Marketing Copy
  • Datawarehouse
  • Exel
  • Google Data Analytics

Senior Data Analyst, Performance Marketing

PROS
May 2023 - May 2026

Monitored campaign performance across Google Ads and Bing Ads channels against established KPIs, pacing goals, and delivery benchmarks, producing accurate weekly and monthly performance reports. Analyzed campaign data to identify trends, anomalies, and underperforming placements. Built and maintained automated dashboards in Looker Studio using Supermetrics. Created presentation-ready charts and reports for client reviews.

Data Analyst, Performance Marketing

PROS
July 2022 - May 2023

Built customized Looker Studio and Tableau dashboards for paid media clients. Produced recurring campaign performance reports and ad-hoc analyses. Performed QA on dashboards and data sources to ensure accuracy. Created documentation for reporting processes and data sources.

E-commerce & Trade Marketing Coordinator

Ferremundo S.A.
January 2020 - March 2021

Managed the company’s Shopify e-commerce channel end-to-end, achieving a 40% increase in website visits. Analyzed sales and campaign data to guide commercial decisions. Coordinated promotional campaigns across e-commerce, B2B, and B2C channels.

Smart Scores

Communication
88
Role Fit
98
Adaptability
90
Problem-solving
84
Simera English
100
Professional Presence
90
Drive/Initiative
88

Smart Skills

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