• Developed and implemented marketing strategies and plans to achieve business objectives. • Managed the marketing budget and ensuring that marketing initiatives are cost-effective and generate a positive return on investment. • Collaborated with other departments, such as sales, product, and customer support, to ensure alignment and consistency across the organization. • Leaded, mentored and coaching the marketing team to ensure they are motivated, engaged and high-performing. • Stayed up-to-date with industry trends and best practices to ensure the marketing team is innovative and competitive. • Tracked and analyzed marketing metrics to evaluate the success of campaigns and adjust strategies as necessary.

• Managed the marketing activities of the company. Developed and implementing marketing strategies, overseeing advertising and promotional campaigns, conducting market research, and collaborating with other departments to achieve company goals. • Developed and executed marketing plans: This involves creating a comprehensive strategy for promoting the company's products to target audiences. Identified new market opportunities and developing campaigns to capitalize on them. • Conducted market research: To make informed decisions about marketing strategies. This involved conducting surveys, analyzing consumer behavior, and monitoring market trends. • Managed advertising and promotional campaigns: Responsible for coordinating advertising and promotional campaigns across various channels, including social media, email marketing, and print and broadcast media.

• Responsible for the definition and execution of the digital strategy for the markets of Mexico, the Andean region, and Brazil, focusing on Content Marketing, Social Media, Lead Nurturing, and SEO. • Management of participation in events, both face-to face and digital. • Measurement and constant monitoring of the implemented strategies.