Antares Digital Marketing
September 2019 - May 2021
• Developed the overall marketing strategy and plan for the company. Identified target audiences, setting marketing objectives, and determining the best marketing mix (product, price, promotion, and distribution) to achieve those objectives.
• Stayed up-to-date on market trends, consumer behavior, and competitor activities through market research. Used this information to inform their marketing strategies and make data-driven decisions.
• Managed the marketing budget, which involves allocating resources across different marketing channels and activities. Ensured that the budget is being used effectively to meet marketing objectives.
• Developed and executed of marketing campaigns across various channels (e.g., social media, email, advertising). Ensured that campaigns are aligned with the overall marketing strategy and are producing the desired results.
• Worked closely with other departments such as sales, product development, and customer service to ensure that marketing efforts are aligned with the company's overall goals and objectives.