• Oversee day-to-day digital content campaigns for Email Marketing, Website, Social Media, and Trade Marketing, managing a USD 2,500 budget for small and medium businesses (SMB) clients focused on brand awareness, generating new leads across Mexico and USA. • Execute content marketing strategies that improve the UX user experience on digital channels to increase traffic to their website and social media channels and analyze results. • Conduct market research, keep up-to-date with the latest trends, conduct competitor analysis, and create projects to ensure products meet customers´ expectations and increase brand positioning. • Analyze data and metrics to track campaign performance, consumer behavior, and business insights for decision-making, highlighting indicators that show sales behavior in the market. • Collaborate with cross-functional teams (Content, Copywriters, Creative, Design, Web Development) to meet brand standards and drive improvement initiatives for user experience. Achievements: • Drove 55% Brand Awareness growth and 26% online engagement on social media channels and website by implementing a strategic content campaign.

• Oversee growth marketing operations and online campaigns for small and medium businesses (SMB) clients, defining user journey mapping, running A/B testing, and conducting user research to improve user conversion rate and channel optimization. • Define and implement annual OKRs and KPIs for web products, and user acquisition channels, monitor marketing performance, provide data dashboards, identify product patterns, funnel measurement and market trends, to optimize conversion rates and innovate from data to increase engagement and results. • Lead the development of paid social content on Facebook, Instagram and TikTok, for brand consistency and relevancy ensuring that organic and paid content is integrated and working together to achieve objectives and improve performance. • Conduct market and user research to constantly understand customer needs for communicating findings to key decision-makers to promote differentiated value proposition. Achievements: • Implemented a comprehensive funnel and automation strategy, resulting in a 50% increase in lead generation and successfully converting 20% of leads into paying clients.

• Led the digital content strategy across Branding, Website (Social Media, Website, CRM, Newsletters, etc.) and social media channels such as TikTok, Instagram and YouTube. • Ensure the production of editorial, graphic, photographic and audiovisual content, as well as the community management of the brand’s digital channels. • Author and supervised development of motion graphics design aligned to client’s vertical markets for enhancing the pre and post-sales experience. • Create content for external audiences, such as web copy, blog posts, social posts, product content, white papers, video scripts, and more. • Drive social media campaign management from concept creation to execution, define campaign objectives, target audiences, and metrics (growth, conversion, engagement, and conversion to meet KPI goals). • Perform SEO analysis to optimize the website´s technical configuration, content relevance and link popularity based on findable, relevant, and popular user search queries. Achievements: • Created and implemented a comprehensive digital marketing strategy, driving rapid growth across multiple platforms, including 3K Instagram followers in 4 months, 8K YouTube followers in 5 months, and 40K TikTok followers almost overnight. • Developed compelling podcast content, resulting in a 40% increase in podcast listens within 5 months, utilizing social media promotion tactics. • Edited and curated videos across various channels, ensuring strategic alignment with the marketing strategy, maximizing 35% of user engagement and reach.

• Drive qualified leads to the Sales team, including content/inbound marketing, field marketing, and outbound marketing strategies. • Design and implement social media strategies, including paid search, paid social, copywriting, visual creatives, and web content, enhancing conversion and engagement across platforms. Achievements: • Assisted the CMO in lead segmentation and management, contributing to a 30% increase in sales