• Developed the Commercial Plan for Mexico to grow + 55% in a year with specific actions, merchants and new leads. • Digital Plan to create Brand Awareness achieved more than 10k views for ANTAD tradeshow on LinkedIn, + 1.5K Clicks on Google, +2K more followers for the Blog, +1k for the website, plus 3 interviews that reached 230K in media outlets. • Generated 249 “CEO level” leads for the Sales Team with one event and one in depth research study. • Crafted a powerful Value Proposition for Adyen Acquirer in Mexico that will be used for the next 2 years. • Share of wallet increased 10% with webinar trainings in Mexico. • Led the most successful Case Study for Adyen and Reservamos that got maximum exposure and PR full coverage of 700K USD of earned media.

• Developed Digital Marketing Strategies and Social Media Plans for several clients that increased sales 20-40% • Duplicated Customers base 100%.

• Launched several Digital Campaigns with CTA that generated additional $3 Million USD in 2018 and $3.7 M USD in 2019. • Led Consumer Insights Studies and improved Customers’ Satisfaction Score from -22 to +27 in Mexico and Central America. • Coordinated several trade shows in the region, Avocado Association & Design Week in Mexico, Agritrade in Guatemala, Agrofuturo in Colombia, Banana Congress in Ecuador, that accounted for 3 thousand new leads. • Increased 200% Social Media reach and engagement on LinkedIn, Facebook, Twitter & Instagram. • Implemented a Digital Library where Sales can find relevant information and craft their presentations within minutes.

• Implemented Marcom Plans for 3 business units, Fire, Security and Industrial Safety in Latin America, that allowed better Product Introductions, accurate budget controls (+ 60% in savings). • Co-Op Promotions increased sales +15%. • Management of 18 Strategic Events and 5 Trade shows in Latin America that generated 1,800 new leads. • Developed a Public Relations Strategy that achieved more than $160K USD in Earned Media. • Created a Training & Library Website for Honeywell customers that allowed interaction with hundreds of customers in Latam.

• Developed Marketing Strategies for new and stablished brands. Implemented Digital Media Campaigns, Digital Content and Social Media for various Clients like HP, Intel and Huawei, among others. Helped Clients identify new business opportunities. • Public Relations Seminars for top executives to prepare them for interviews. Prepared Media Alerts, Editorial Articles, Interviews for clients with Media Outlets.