This is a Software Consultancy. Industry: IT - Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement. - Manage content strategy, on-page efforts, and social media initiatives. - Introduced scheduled targeted email marketing programs. - Worked alongside marketing specialists and graphic designers. - Analyzed past marketing initiatives and revamped the company's marketing efforts to retain and attract new clients. - Organized and analyzed data and marketing results. - Created and developed a complete marketing strategy for an in-house mobile app. - Developed and implemented a robust market model to regularly evaluate market movement and trends. - Effectively supported data-driven marketing and sales activities. - Brought forth a passion for marketing and growth in the software industry. - Provided a quantitative framework for evaluating and analyzing alternative techniques. - Brought forth familiarity with project management software and tools

This is a Software development company mainly focused on the finTech industry. Industry: IT - Supervision of the Graphic Design Department (2 people) - Collaborated with cross-functional teams, such as product management and sales, to develop and execute marketing campaigns that align with business goals. - Created compelling content for marketing materials, including website copy, blog posts, case studies, white papers, and email campaigns. - Managed the company's social media presence, including content creation, scheduling, and engagement to build brand awareness and engagement. - Coordinated and executed digital advertising campaigns, including pay-per-click (PPC), display ads, and remarketing efforts. - Assisted in planning and organizing industry events, webinars, and conferences to showcase the company's expertise and generate leads. - Managed the company's website, ensuring it was up-to-date with the latest information, optimizing content for search engine visibility, and improving user experience. - Collaborated with graphic designers and video producers to create visual assets for marketing materials, presentations, and demos. - Managed the company's social media presence, including content creation, scheduling, and engagement to build brand awareness and engagement.

Executed marketing campaigns across various channels, including print, digital, trade marketing, and social media. Collaborated with suppliers and vendors to develop co-marketing initiatives and promotional campaigns. Coordinated the production and distribution of promotional materials, ensuring timely delivery to stores. Managed the store's loyalty programs, customer databases, and email marketing campaigns. Conducted market research and analysis to identify customer needs, preferences, and trends in the office supply industry.

This was the leading bookstore in Ecuador, and we were also managing our competitor brand, "LibriMundi" since their admin team decided to sell the company back then. Both brands managed almost 15 physical stores and e-commerce. Industry: Retail - Conducted market research to identify target audience preferences and trends in the book industry. - Developed and implemented marketing strategies to promote the bookstore's products and services. - Assisted in designing and creating promotional materials such as flyers, posters, and banners. - Coordinated and executed events and book signings, including managing logistics, promoting the events and coordinating with authors and publishers. - Collaborated with the visual merchandising team to ensure attractive and appealing bookstore displays. - Assisted in email marketing campaigns, including creating newsletters, managing subscriber lists, and analyzing campaign performance. - Coordinated and executed advertising campaigns, including print ads, radio spots, and online advertising. - Conducted keyword research and optimized website content for search engine optimization (SEO) to improve organic search rankings. - Assisted in managing the bookstore's website, including updating product information, creating blog posts, and optimizing content for search engine visibility. -Responsible for managing the online sales platform: Billing and website update.