Simera Professional Key (SPK)

Carlos B

Colombia

Sr. Brand Designer | Creative Lead Designer | Product Designer

$ 5,200/month

10+ yrs exp

Senior graphic designer with 20+ years’ experience across advertising, branding, packaging, digital design and print. I’ve led creative teams, developed visual identities for multiple client brands maintain and elevate visual consistency. Strategic, detail-focused, and passionate about creating clear, engaging design that makes an impact.

Skills

  • Architecture Design
  • Product Design
  • Architectural Design
  • Brand Strategy
  • Creative Director
  • Direction
  • Branding Strategy
  • Product Demos
  • Art Direction
  • Clean Architecture
  • Creative Direction
  • Visual Storytelling
  • Creative design
  • Design Systems
  • Design System
  • Creative designer
  • Video Storytelling
  • Creative Production
  • Digital Products
  • AI Product Design

Carlos B

Colombia

Sr. Brand Designer | Creative Lead Designer | Product Designer

$ 5,200 /month

Part Time: $ 3,250/month

10+ yrs exp

Senior graphic designer with 20+ years’ experience across advertising, branding, packaging, digital design and print. I’ve led creative teams, developed visual identities for multiple client brands maintain and elevate visual consistency. Strategic, detail-focused, and passionate about creating clear, engaging design that makes an impact.

Skills

  • Architecture Design
  • Product Design
  • Architectural Design
  • Brand Strategy
  • Creative Director
  • Direction
  • Branding Strategy
  • Product Demos
  • Art Direction
  • Clean Architecture
  • Creative Direction
  • Visual Storytelling
  • Creative design
  • Design Systems
  • Design System
  • Creative designer
  • Video Storytelling
  • Creative Production
  • Digital Products
  • AI Product Design

Sr. Brand Designer | Creative Lead Designer | Product Designer

Koombea
January 2023 - present

Lead designer for the marketing team overseeing brand evolution toward AI-focused strategies, creating scalable brand design systems, and designing client-facing web application MVPs.

Creative Director - Art Director - Head of art

INSIDE STUDIO CO
March 2019 - January 2023

Led creative and visual direction for Juan Valdez, elevating narrative depth and visual craft of national campaigns and securing Effie-recognized effectiveness.

Creative Director

Sancho BBDO
March 2013 - November 2018

Directed creative strategy for major brands including Postobón and Grupo Éxito, managing large-scale communication ecosystems and contributing to integrated business development.

Senior Art Director / Creative

J. Walter Thompson Worldwide
February 2008 - March 2013

Developed high-impact ATL campaigns for global clients like Ford, Nestlé, and Bavaria, transitioning into leadership while maintaining hands-on conceptual work.

Art Director - Associate

CCCP E.U
January 2007 - January 2008

Elevated agency creative reputation through strong visual craft and conceptual rigor, acting as a reference for graphic quality.

Art Director

La fabrica
January 2005 - January 2007

Led a design team, improved production processes, and established internal creative standards for agency output.

Art Director

Level Comunicação
January 2002 - January 2005

Transitioned from corporate and editorial design into advertising, developing skills in campaign conceptualization and creative processes.

Smart Scores

Communication
70
Role Fit
95
Adaptability
70
Problem-solving
70

Smart Skills

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