Developed and executed visual communication projects for out-of-home advertising, translating client objectives into strategic and effective visual solutions. Managed projects from concept development through design, adaptation and production, coordinating different formats and ensuring consistency, quality and timely delivery.

At Negocios Forestales, I took on a role focused on brand building and positioning, developing an integrated communication strategy to strengthen the company’s presence and differentiation within the forestry sector. My work included the development and evolution of the brand identity, definition of communication guidelines, website design and development, content creation, and audiovisual production. The goal was to build a more consistent, professional, and recognizable brand communication, aligning the visual identity with the company’s commercial objectives. This experience allowed me to integrate communication strategy, branding, digital design, web development, and audiovisual communication, approaching design as a strategic tool to strengthen positioning and create value for the organization.

Developed and executed visual communication strategies for scientific research and outreach, translating complex scientific content into clear, accessible and engaging communication materials for different audiences. Created visual identities, educational and dissemination materials, digital content and communication resources, working closely with researchers to align visual solutions with scientific and educational objectives.