Owned the design and execution of the integrated communication strategy for the Tigo brand and its sub-brands, leading a team of 14 people, managing a USD 4.1M media investment, and reporting to the Consumer Business Director. Designed the 360-degree communication strategy for strategic and tactical campaigns, defining messaging, media mix, tracking metrics, and their link to business results. Led the transition from a traditional creative agency model to a hybrid model (In-House Agency + specialized External Agency), centralizing day-to-day production in an internal team and reserving the external agency for strategic 360-degree campaigns, improving turnaround times and reducing operating costs. Implemented the omnichannel media strategy, standardizing messaging across all customer touchpoints according to business objective and audience. Won 4 Effie Awards Bolivia (2024 and 2025) with the Tigo services convergence campaign: Grand Effie Bolivia (Campaign of the Year 2025), Gold Effie in Promotions 2025, Bronze Effie in Telecommunications 2025, and Gold Effie in Sustained Success 2024. Ranked in Adlatina's Crema MKT ranking of Most Effective Marketers in Bolivia: #4 in 2024 and #3 in 2025. Optimized channel and media investment through historical performance analysis, achieving significant reductions in cost per reach and cost per acquisition.

Owned the digital media communication strategy for the Tigo brand and sub-brands, leading a team of 6 people and managing an annual investment of USD 1.5M. Reduced cost per reach and cost per acquisition by 50% through data analysis and continuous reoptimization of paid digital channel investment. Led the mobile app strategy, reaching more than 500,000 installs on unique devices across Tigo and its sub-brands. Positioned Tigo as the Bolivian brand with the largest follower base and highest engagement on Facebook. Designed the end-to-end digital strategy for product launches and campaigns, defining channels, KPIs, and digital customer journey touchpoints.

Founded and led the company's digital communications function, defining media strategy, budget, and the selection of paid and organic channels. Led the migration of the corporate web portal to a responsive platform, completing the project in 6 months. Created VIVA's official Facebook page, growing it into the fastest-growing local page by organic growth and engagement. Supported the launch of 3G mobile prepaid internet plans, owning their promotion and performance tracking.

Responsible for the development of promotions, offers and the creation of additional value aggregated services over mobile voice lines.

Redesigned and implemented the company website and managed its social media channels (Facebook, Flickr, blogs). Designed and distributed promotional advertising materials for adventure tourism circuits.

National brand dedicated to the design of T-shirts with Bolivian designs, modernizing and adapting these to what is fashionable.