Served as one of two founding Account Executives, helping establish the initial GTM motion for In2ition Calling and its Always-On Intelligence platform across home-services and front-desk use cases. Owned the sales cycle from cold and warm outreach through discovery, demo, close, and expansion; partnered with a fellow contract AE to validate a repeatable sales process.

Built SDR/BDR infrastructure spanning hiring, onboarding, enablement, KPI tracking, and process refinement; aligned inbound and outbound systems to measurable growth targets.

Supported business development and GTM for a Continuous Threat Exposure Management platform, applying outbound frameworks for technical cybersecurity buyers. Across consulting assignments, closed commercial engagements valued at approximately MXN 100K-MXN 1M and designed multi-channel cadences that increased booked meetings by approximately 30%.

Advise SMB and startup clients on go-to-market strategy, outbound execution, full-cycle sales, team design, enablement, and repeatable revenue processes.

Built the Creative Partnerships function from the ground up, establishing partner research, outbound strategy, funnel development, recruiting, and team-performance processes. Helped secure $500K+ in partnership engagements with agencies and media organizations including Publicis and Conde Nast; oversaw recruiting, team performance, and funnel improvement.

Generated $650K+ in ARR while achieving 100%-125% of monthly and quarterly quota. Closed six-figure accounts including Roll20 and Vimeo Livestream. Sold real-time communications infrastructure across chat, geolocation, APIs, gaming, live entertainment, telehealth, and virtual-event use cases. Helped establish outbound cadences, messaging, and enablement practices.

Joined as the first outbound hire and built a repeatable prospecting process for enterprise data-engineering buyers. Generated $2.5M+ in ARR pipeline and achieved approximately 120% of quota. Developed opportunities involving Charter, Comcast, Dish Network, Sling, and Verizon.

Executed 100+ daily phone and email activities, built target-account lists, launched outbound campaigns, and generated qualified pipeline for outsourced B2B sales-development programs. Trained incoming SDRs and earned recognition as a top performer and MVP.