• Responsible for the P&L of Disensa Franchise, closely monitoring sales performance and overseeing the supplier´s negotiation. • Led the value proposition implementation as well as operations for Disensa Franchise. • Work in collaboration and compliance of Franchise reps to maximize Profits and Customer Loyalty. • Identified new business opportunities that the company can pursue. This includes researching new markets, identifying potential partners, and developing proposals to win new business. • Made informed decisions, analyzed data and develop insights. This includes monitoring key performance indicators, analyzing market trends, and identifying areas for improvement.

• Designed and implemented the annual marketing plan that integrated multi-channel campaigns resulting in improvement in Brand Equity • Performed ongoing customer/market research and customers’ profiling to identify and capitalize on unmet market needs. • Led and implemented marketing and branding strategies for Holcim & Disensa brands by the constant research of customer´s insights and following-up on performance KPIs. • Managed the relationship and formed alliances with different stakeholders including media, construction chambers, and universities.

• Designed the request for proposal for the Customer Loyalty Program to be launched in our 3,000 retails allies in nine countries of LAtam. • Designed business plan for the project, and negotiated internal buy-in for the different stakeholders. • Negotiation with potential suppliers and finally the contract signature.

• Developed and implemented marketing and communication strategies which contained branding, customer value and loyalty, promotions, advertising, and customer service initiatives. • Championed different marketing initiatives such as the launch of NPS. • Championed improvements in Customer´s Point of Contacts, leading to a Satisfaction Index of 90 % in 2012, and 94% in 2013.

• Developed and executed marketing strategies that promote a company's products or services and increase revenue • Worked closely with other departments such as sales, product development, and customer service to ensure that marketing efforts are aligned with overall company goals and objectives. • Tracked and analyzed data related to marketing campaigns to determine their effectiveness. This includes measuring key performance indicators (KPIs) such as website traffic, lead generation, and customer engagement. • Created comprehensive marketing plans that align with the company's goals and objectives. This involves researching the target audience, analyzing competition, and determining the appropriate marketing mix to achieve the desired results.