Simera Professional Key (SPK)

Mercedes I

Argentina

Marketing Project Manager

$ 5,200/month

10+ yrs exp

Mercedes Iracheta is a senior marketing project manager with more than 10 years of experience leading digital marketing initiatives across agency and corporate environments. She has managed large client portfolios, led multidisciplinary teams, and delivered integrated marketing projects spanning paid media, websites, lead generation, and marketing operations. Her background combines strong client relationship management, operational leadership, and cross-functional project execution, making her …

Skills

  • Business Process Improvement
  • CSS
  • CSS3
  • Demand Generation
  • Digital Marketing
  • E-Commerce
  • GitHub
  • Google Ads
  • Google Analytics
  • Google Apps
  • HTML
  • HTML5
  • Java
  • JavaScript
  • Jira
  • Lead Generation
  • Marketing Management
  • SQL
  • Visual Studio
  • JavaScript ES6
  • Asana
  • Google AdMob
  • Google Adwords
  • Lead Generator
  • Linkedin Ads
  • Meta Ads
  • Notion
  • OKR
  • Postman
  • Process Improvement Analysis
  • Stakeholder Management
  • Trello
  • Visual Studio Code
  • Workfront
  • Stakeholder Engagement
  • Process Improvement
  • digital marketig
  • stakeholders management
  • Looker Studio
  • Marketing Operations Manager
  • cross functional team leadership
  • Legal Project Management
  • notion
  • Cross-functional Team Leadership
  • marketing operations
  • Marketing Strategy & Project Management
  • Java.
  • Creative Project Management
  • Workflow Optimization
  • PMO and Project Management
  • Marketing Project Management
  • Digital marketing
  • LookerStudio
  • Cross-Functional Leadership
  • Senior Stakeholder Management
  • Gaming Operations
  • Google Add
  • Digital Media & Marketing
  • Client & Stakeholder Management
  • Cross functional leadership
  • Gogle Ads
  • Process Improvement(SOPs)
  • Stakeholder Management,
  • Stakeholder engagement
  • MSQL
  • Looker Data Studio
  • Google Analytics (GA4)
  • Git Hub
  • Google Ads & Analytics
  • Learning Operations
  • Cross-functional Project Leadership
  • Agile & Process Improvement
  • Banking Operations
  • Marketplace Operations
  • Workflow Organization
  • Stakeholder Management (C-Level)
  • Cross-Functional Team Leadership
  • SCSS
  • Agency & Stakeholder Management
  • Executive Stakeholder Management
  • process imoprovement
  • e commerce
  • Digital Marketer
  • SOQL
  • digitalmarkting
  • Javascript
  • Google Data Analytics
  • motion

Mercedes I

Argentina

Marketing Project Manager

$ 5,200 /month

10+ yrs exp

Mercedes Iracheta is a senior marketing project manager with more than 10 years of experience leading digital marketing initiatives across agency and corporate environments. She has managed large client portfolios, led multidisciplinary teams, and delivered integrated marketing projects spanning paid media, websites, lead generation, and marketing operations. Her background combines strong client relationship management, operational leadership, and cross-functional project execution, making her …

Skills

  • Business Process Improvement
  • CSS
  • CSS3
  • Demand Generation
  • Digital Marketing
  • E-Commerce
  • GitHub
  • Google Ads
  • Google Analytics
  • Google Apps
  • HTML
  • HTML5
  • Java
  • JavaScript
  • Jira
  • Lead Generation
  • Marketing Management
  • SQL
  • Visual Studio
  • JavaScript ES6
  • Asana
  • Google AdMob
  • Google Adwords
  • Lead Generator
  • Linkedin Ads
  • Meta Ads
  • Notion
  • OKR
  • Postman
  • Process Improvement Analysis
  • Stakeholder Management
  • Trello
  • Visual Studio Code
  • Workfront
  • Stakeholder Engagement
  • Process Improvement
  • digital marketig
  • stakeholders management
  • Looker Studio
  • Marketing Operations Manager
  • cross functional team leadership
  • Legal Project Management
  • notion
  • Cross-functional Team Leadership
  • marketing operations
  • Marketing Strategy & Project Management
  • Java.
  • Creative Project Management
  • Workflow Optimization
  • PMO and Project Management
  • Marketing Project Management
  • Digital marketing
  • LookerStudio
  • Cross-Functional Leadership
  • Senior Stakeholder Management
  • Gaming Operations
  • Google Add
  • Digital Media & Marketing
  • Client & Stakeholder Management
  • Cross functional leadership
  • Gogle Ads
  • Process Improvement(SOPs)
  • Stakeholder Management,
  • Stakeholder engagement
  • MSQL
  • Looker Data Studio
  • Google Analytics (GA4)
  • Git Hub
  • Google Ads & Analytics
  • Learning Operations
  • Cross-functional Project Leadership
  • Agile & Process Improvement
  • Banking Operations
  • Marketplace Operations
  • Workflow Organization
  • Stakeholder Management (C-Level)
  • Cross-Functional Team Leadership
  • SCSS
  • Agency & Stakeholder Management
  • Executive Stakeholder Management
  • process imoprovement
  • e commerce
  • Digital Marketer
  • SOQL
  • digitalmarkting
  • Javascript
  • Google Data Analytics
  • motion

Marketing Project Manager

Teladoc Health
July 2024 - present

Manage a portfolio of approximately 20 concurrent marketing projects across Growth Marketing and Paid Media initiatives. Lead end-to-end project delivery from intake through execution while ensuring alignment with business priorities. Coordinate cross-functional teams delivering landing pages, email campaigns, paid media assets, website updates, and marketing automation initiatives. Build project plans, define priorities, manage dependencies, and proactively mitigate project risks. Partner with internal marketing stakeholders to balance competing priorities and ensure successful project execution. Drive process improvements that enhance collaboration, visibility, and operational efficiency. Support project execution using Workfront within a structured project management framework.

Account Coordinator

Leadaki
August 2020 - July 2024

Promoted twice: from Account Executive to Account Coordinator, later transitioning into a Project Manager title while maintaining leadership responsibilities. Managed a portfolio of approximately 30 concurrent B2B and B2C clients across eCommerce and lead generation industries. Led a 7-person multidisciplinary team composed of Account Executives and Digital Marketing Analysts. Oversaw project planning, workload distribution, resource allocation, and team performance across multiple simultaneous client initiatives. Served as the primary strategic partner for clients, balancing business objectives, project delivery, and long-term relationship management. Coordinated multidisciplinary teams to deliver paid media campaigns, landing pages, website content, social media assets, and lead generation initiatives. Identified business opportunities, mitigated project risks, and monitored project profitability. Presented campaign performance, project updates, and strategic recommendations to clients and internal leadership.

Account Executive

Mazalán Comunicaciones
November 2019 - August 2020

Managed client accounts and coordinated integrated communication projects. Developed digital communication strategies and content initiatives. Coordinated internal teams and external vendors to ensure timely project delivery. Managed client relationships while balancing multiple priorities and deadlines. Supported website content planning and social media launches.

Account Manager

Files Consultora de Comunicación
November 2014 - September 2019

Managed client accounts across corporate, institutional, and public sector organizations. Developed digital communication strategies, content plans, and social media initiatives. Coordinated designers, vendors, and production teams throughout project execution. Created digital content while managing client relationships and project timelines. Planned and executed digital advertising campaigns across Meta, Google Ads, and X. Conducted benchmarking, competitive analysis, and SEO content planning.

Smart Scores

Communication
90
Role Fit
95
Adaptability
85
Problem-solving
85

Smart Skills

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