Simera Professional Key (SPK)

Laura A

Colombia

Product Designer

$ 3,200/month

4 yrs exp

Product Designer with 4+ years of experience leading end-to-end design for high-impact digital products at companies like Mercado Libre and CasaToro. I combine UX research, data-driven decisions, and generative AI to design faster without sacrificing quality. I've built tokenized design systems, improved conversion and onboarding metrics, and created internal AI-powered tools adopted by 200+ people. I enjoy turning complex, ambiguous problems into clear, well-crafted product experiences.

Skills

  • A/B Testing
  • CSS
  • CSS3
  • GitHub
  • Google Analytics
  • HTML
  • HTML5
  • Integration Architecture
  • Product Design
  • API Testing
  • Figma
  • GUI Design
  • User Research
  • Product Demos
  • Information Architecture
  • No-code
  • Design
  • UI Design
  • UX/UI Design
  • Generative AI
  • UI/UX Design
  • designer
  • Desiginer
  • Lovable
  • Testing
  • Supabase
  • cursor
  • Design Systems
  • Google Analytics (GA4)
  • CursorAI
  • Git Hub
  • Google Ads & Analytics
  • Product Delivery
  • Design System
  • Claude Code
  • SCSS
  • Loveable
  • Notion & Information Architecture
  • AI Product Design
  • QA Testing
  • Google Data Analytics

Laura A

Colombia

Product Designer

$ 3,200 /month

4 yrs exp

Intro Video

Product Designer with 4+ years of experience leading end-to-end design for high-impact digital products at companies like Mercado Libre and CasaToro. I combine UX research, data-driven decisions, and generative AI to design faster without sacrificing quality. I've built tokenized design systems, improved conversion and onboarding metrics, and created internal AI-powered tools adopted by 200+ people. I enjoy turning complex, ambiguous problems into clear, well-crafted product experiences.

Skills

  • A/B Testing
  • CSS
  • CSS3
  • GitHub
  • Google Analytics
  • HTML
  • HTML5
  • Integration Architecture
  • Product Design
  • API Testing
  • Figma
  • GUI Design
  • User Research
  • Product Demos
  • Information Architecture
  • No-code
  • Design
  • UI Design
  • UX/UI Design
  • Generative AI
  • UI/UX Design
  • designer
  • Desiginer
  • Lovable
  • Testing
  • Supabase
  • cursor
  • Design Systems
  • Google Analytics (GA4)
  • CursorAI
  • Git Hub
  • Google Ads & Analytics
  • Product Delivery
  • Design System
  • Claude Code
  • SCSS
  • Loveable
  • Notion & Information Architecture
  • AI Product Design
  • QA Testing
  • Google Data Analytics

Product Designer

CasaToro
May 2025 - present

Led end-to-end redesign of CasaToro Usados e-commerce using generative AI. Developed tokenized agentic design systems, ensured WCAG 2.1 AA compliance, and implemented SEO-optimized architecture. Built an internal tool for data structure management using AI, reducing development time. Designed mobile app experiences and energy management platforms for brands like BYD and Riddara.

UI Designer

Tiendana
December 2024 - January 2025

Executed UI design tasks and interface development for e-commerce platforms.

UX Designer

Mercado Libre
October 2022 - September 2024

Designed web and mobile interfaces for the Affiliate Program, ensuring consistency with Andes Design System. Contributed to 8% GMV growth and a 75% reduction in registration abandonment. Implemented QA frameworks and conducted A/B testing and data analysis to validate user experience improvements.

UX Designer

Laboratoria
January 2022 - July 2022

Focused on user experience research, wireframing, and interactive prototyping as part of the bootcamp training.

Smart Scores

Communication
85
Role Fit
95
Adaptability
92
Problem-solving
90

Smart Skills

beta