Led the end-to-end design process for a human resources management platform, improving operational workflows and significantly reducing task completion time. Designed a scalable digital solution that transformed a manual Excel-based workflow into an automated system, increasing operational efficiency and improving decision-making processes. Partnered closely with engineering leaders and business stakeholders to define product requirements, user flows, UX strategy, and delivery priorities. Contributed to product discovery activities through stakeholder alignment, process analysis, and workflow optimization initiatives.

Designed and evolved enterprise digital products within the construction ecosystem, balancing user experience, business objectives, and technical constraints. Structured innovation and discovery processes using Design Thinking methodologies and collaborative workshops. Facilitated Design Sprints that generated three new business opportunities involving multiple industry stakeholders. Conducted UX research, usability testing, journey mapping, and high-fidelity prototyping to validate product decisions. Collaborated with cross-functional teams including product managers, developers, and business leaders throughout discovery and delivery phases. Mentored a junior UX/UI designer, supporting design quality and team growth initiatives.

Designed user-centered educational digital products focused on intuitive and accessible learning experiences. Collaborated with instructional designers and multidisciplinary teams to improve usability and engagement. Produced interaction design, motion design, and visual assets for digital learning platforms.

Designed digital learning products for brands and organizations across different industries. Developed gamification strategies that improved user engagement and learning adoption. Worked across UX/UI, interaction design, prototyping, animation, and visual communication. Collaborated directly with clients to identify business needs and translate them into effective digital solutions.

Designed interfaces and digital experiences for educational and internal communication products. Contributed to the development of a pilot product that evolved into a new business vertical.